Proudest 2025 Achievement:

Extending my global reach in the music industry. Through participation in international music industry events such as ADE, Reeperbahn Festival, Midem and MiCannes, as well as my work on the executive of the International Association of Entertainment Lawyers, I’ve been able to strengthen connections across continents. Coupled with the global platform of Gowling WLG, this year has given me an even greater opportunity to collaborate with clients and colleagues worldwide. What makes me most proud is seeing those connections translate into meaningful partnerships, deals and opportunities for Canadian creators on the global stage. Helping artists and industry leaders expand their own reach, while also championing Canadian talent abroad, has been the most rewarding achievement.

One Thing I Wish I Knew at the Start of My Career:

The critical importance of (1) networking and (2) understanding the “360” of clients’ lives and careers. On the first point, the music industry is constantly in motion. Networking provides insight into who is doing what, when and where and it opens doors to opportunities you might never have imagined. Besides, it’s fun! On the second point, representing clients, especially creators, is not about isolated transactions. It’s about understanding the broader context of their hopes, needs and goals, and tailoring your advice to fit the bigger picture. That perspective not only leads to stronger professional relationships but also better long-term results. I wish I had fully appreciated early on how much these two elements — genuine connections and holistic understanding — drive both career success and personal fulfillment.

Proudest 2025 Achievement:

I am proud to see the Festival d’été de Québec increasingly recognized as one of the world’s leading festivals. It is a hidden gem that truly deserves greater international visibility. Its business model and essence are unlike anything seen elsewhere. My role is to introduce the event to seasoned professionals who have seen it all — those regularly invited to the world’s most prestigious festivals. I’m always proud of their reaction when they arrive on site and of the unforgettable experience we’re able to offer them.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known just how crucial timing, perception, and storytelling are in this industry. Early on, I thought that results spoke for themselves — but I’ve learned that how and when you share a story can make all the difference. Shaping the narrative is as important as the news itself, and building long-term, genuine relationships with media is far more valuable than chasing quick wins.

Proudest 2025 Achievement:

Releasing Canada's first-ever economic impact study, Hear and Now. The data reveals the power and potential of live music in Canada, and is helping us to advance the story of why live music matters. This is a story that matters to all of us, especially artists, as we navigate this difficult time in our history.

One Thing I Wish I Knew at the Start of My Career:

That it never hurts to just ask. Asking for help... mentorship, coaching, peer support — you don't have to do it all by yourself (and it's better for everyone if you don't).

Proudest 2025 Achievement:

Winning Billboard Canada’s Manager of the Year was my proudest achievement this year, made even more special by celebrating the moment with my artists, my favourite people.

One Thing I Wish I Knew at the Start of My Career:

Don’t be afraid to fail. Success in this industry comes from trying things a million different ways until something finally sticks. You just need the audacity to hang in there longer than anyone thinks you should. The lows can feel tough but a win is always around the corner and that’s what keeps us all obsessed.

Proudest 2025 Achievement:

I’m most proud of the work we’re doing to lead SOCAN into the next era of collective management. The industry is changing quickly and the work we’ve done to deepen our relationships with members — and their relationships with each other and with other industry players — was an important step in building a stronger, more connected creative community. By strengthening our technology and communication we’re ensuring creators are informed and supported with the tools, insight, and access they need to protect their rights, grow their careers, and share their music with the world.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known that the most important decisions I’d make wouldn’t be about technology or policy, but about people. That investing in the right people and taking the time to build relationships, listen, and stay curious, would be incredibly powerful in shaping outcomes, driving progress, and strengthening my impact as a leader.

Proudest 2025 Achievement:

There's so much to be proud of and grateful for! First and foremost, we provided our partners and fans with so many incredible experiences from coast to coast. We are all fans first and foremost and this year was a banger. Rogers Stadium was a lesson in vision, teamwork, and resilience. Our team continues to strengthen and grow alongside a strong business, and I couldn't be more proud to be a part of it.

One Thing I Wish I Knew at the Start of My Career:

That the setbacks and challenges are all a part of growth.

Proudest 2025 Achievement:

Leading the design, build and execution of the 50,000 person music-specific venue, Rogers Stadium. It was one of the most challenging but rewarding projects of my career. We were able to break new ground in the music industry and did so with an unbelievably talented, women led-team of all-stars.

One Thing I Wish I Knew at the Start of My Career:

Music has the power to change lives. Take in the moment. Work with purpose. Celebrate progress, not perfection, and find ways to continuously improve. If you want to do big things, they are hard. If they were easy, everyone would do them. Be kind. You never know what someone else is going through.

Proudest 2025 Achievement:

Seeing Charlotte Cardin's project reach new heights internationally, while releasing our first projects with the latest signings of the label. It's been really special to witness momentum and new chapters coexist.

One Thing I Wish I Knew at the Start of My Career:

That this industry is constantly evolving and the most powerful thing you can do is stay open, curious and surround yourself with people who challenge and elevate you.

Proudest 2025 Achievement:

This year, I am most proud of leading Dine Alone Records into its 20th anniversary while driving meaningful growth for our roster and company. As VP, I oversaw landmark campaigns including anniversary vinyl reissues, international partnerships, and multi-artist tours, all while expanding our reach in both Canada and abroad. I’ve worked closely with our team to secure key DSP placements, strengthen International visibility, and grow ancillary revenue streams without adding staff, ensuring sustainability in a shifting industry.

Beyond the numbers, I’m proud of building opportunities for our artists at every career stage, from emerging voices to legacy acts, while reinforcing Dine Alone’s reputation as one of Canada’s most impactful independent labels. Balancing creativity, strategy, and execution in such a milestone year has been the achievement that stands out most for me.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is that growth in the music industry is rarely linear. Early on, I thought success meant moving quickly from one milestone to the next, but I’ve learned the most impactful achievements often come from long-term relationship building, patience, and adaptability. Deals fall through, campaigns take unexpected turns, and the industry itself constantly shifts, but those moments aren’t setbacks, they’re part of the process. If I had understood earlier that resilience and flexibility are just as important as ambition, I would have embraced the slower seasons with more confidence. Now, I see how each challenge has sharpened my ability to problem-solve, support artists through uncertainty, and think strategically for the future. That perspective has been invaluable as I’ve grown into a leadership role.

Proudest 2025 Achievement:

Celebrating îleSoniq’s 10th edition with record sales.

One Thing I Wish I Knew at the Start of My Career:

Saying yes is saying no to something else.

Proudest 2025 Achievement:

Launching Departure has been one of my proudest achievements this year. Created to celebrate and elevate Canadian music, it provides a platform where artists, executives, and fans can come together in meaningful ways. Being part of the team that brought this festival and conference to life has been a powerful step toward strengthening Canada’s presence on the global music stage.

In parallel, I’ve helped grow our VIP hospitality business with a focus on music and sports, curating world-class experiences that bring people closer to the performances and events they love. Elevating these moments has redefined what hospitality can mean for our clients and partners.

And in November, we’ll open TD Coliseum in Hamilton — Canada’s first music-first arena. It puts music at the heart of the live experience, and I’m proud to be part of a team building a space that will change how artists, audiences, and the community come together through music.

One Thing I Wish I Knew at the Start of My Career:

Just how important it is to surround yourself with the right people. Success in this industry isn’t just about talent, strategy, or hard work, it’s also about who you choose to build alongside. I’ve learned the value of working with people I truly enjoy, who challenge me to think differently, and who push me to grow.

Equally important has been finding and supporting women who show up for each other both inside and outside the office. Early on, I didn’t fully realize how powerful that network could be. Today, I see that women lifting each other up — sharing opportunities, offering perspective, and celebrating wins — makes us all stronger. I wish I had embraced that sooner, because it’s shaped not only my career but also the culture I want to help build for others.

Proudest 2025 Achievement:

Being recognized as the 2025 recipient of the Trailblazer Award, formerly known as the Rosalie Award. It was an honour to join the other incredible women who have been recognized with the award over the past 20 years.

One Thing I Wish I Knew at the Start of My Career:

I think part of the fun and part of the challenge was in the figuring it out as I went so I don’t think I would change anything!

Proudest 2025 Achievement:

Our global campaign for Morgan Wallen's I'm The Problem album release. It debuted at No. 1 in seven countries around the world, and gave Morgan his first No.1 album in the U.K. and third in Canada.

One Thing I Wish I Knew at the Start of My Career:

You don't need to do it alone, and perfection isn't required.

Proudest 2025 Achievement:

We piloted and led a Canadian Women’s songwriting camp project at our Apple Music Nashville offices and a Toronto edition at Massey Hall with some amazing creators, who had an exclusive opportunity to pitch for a cut on an Apple TV+ album, inspired by the series Jane. One of the songs from the camps was cut onto the EP and released this past spring.

The feedback from the camps was remarkably special and we are still seeing the ripple effects with the artists and all the partners involved in making it happen. It was one of those moments that really feeds the soul and you know everyone feels the same – creators, SOCAN, MPC, Massey Hall and the entire Apple team.

One Thing I Wish I Knew at the Start of My Career:

How important it is to create your personal life outside of music. It's so easy and tempting to get swallowed into a 24-hour life, and you think it's the right thing to do. But you gain better perspective on business and allow space for deeper creativity when you prioritize something personal, even if it's as basic as making yourself a slow breakfast, with your phone in another room.

Proudest 2025 Achievement:

I’m so proud of what the team’s built; developing a new brand from scratch in a new genre and expanding the Boots and Hearts brand to new heights. Thinking outside the box, building off the fan first, and focusing on artist development is what's allowed us to continuously evolve. It’s really rewarding to see artists develop with us, starting with their first Canadian performance to headlining, like Hardy and Sam Hunt did this year, or witnessing new up-and-coming Canadian artists follow their dreams playing for the first time, like Sully Burrows and Zach McPhee. It makes the work that goes into it and sharing the weekend with them extra special.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is that the journey is full of ups and downs and that’s not only normal, but it’s also necessary. The years that feel the hardest will end up being the ones where you learn the most. Early on, I was eager and stubbornly determined which opened doors, but looking back, it's patience, consistency, and trusting the timing that truly create the moments you're most proud of. It’s hard in a fast-paced world to remember to be patient, but I would tell myself starting out… everything you want to achieve won’t come all at once. It's going to build quietly over time through the hard work you put in on the days when no one’s watching.

Proudest 2025 Achievement:

On any given day this year, I found myself either in the company of creators serving their community through music, or music professionals supporting creators through business; in either case, I could relate because I am both. I once thought success meant being a full-time songwriter, but I now see that being an active creator and part of the management team at CMRRA allows me to approach everything I do in music with a holistic perspective, whether supporting music publishers, representing the Songwriters Association of Canada on the Women in Music panel at CIAM, jurying important initiatives like the Her Music Awards, or working with industry colleagues, brands, charity partners, and songwriters to produce Four Chords and the Truth.

What I am most proud of is the possibility that my multiple roles can show a young person struggling to choose between business and creative paths that they can do both.

One Thing I Wish I Knew at the Start of My Career:

You belong in any room in which you find yourself: sometimes it’s to speak, sometimes it’s to listen, sometimes it’s to sing, sometimes it’s all of the above. Figuring out which, when, and to whom, will determine the course of your career.

Proudest 2025 Achievement:

My proudest achievement this year isn't a single event, but the ongoing privilege of being a cheerleader for our talent. Every day, I get to support on-air personalities and artists as they work towards their goals. Having a hand in their journey and celebrating their wins, big and small, has been incredibly fulfilling. It reinforces my belief in the power of radio to build careers and connect communities.

One Thing I Wish I Knew at the Start of My Career:

Something I knew from day one, but feel more profoundly every year, is that music is a kind of magic. It has the power to make a good day great and to bring comfort when it's needed most. It motivates, heals, and connects us. The fact that my job is to help curate that magic for our listeners is a 'pinch me' moment that never fades.

Proudest 2025 Achievement:

This past year, I’m most proud of stepping into the role of COO at CARAS / The Juno Awards while continuing as President of MusiCounts. Ten years ago, I took a leap of faith, leaving a 20+ year career in sports and entertainment to pursue work that aligned with my values. That decision ultimately reshaped my career and purpose. Today, I feel privileged to not only fuel my passion for music education through MusiCounts but also to help steer CARAS in celebrating Canadian artists on a national stage. What makes me proud is not the title, but the impact — expanding opportunities for young people through MusiCounts, and amplifying the voices of Canadian musicians through CARAS. It is an honour to contribute to building a stronger, more inclusive music community in Canada.

One Thing I Wish I Knew at the Start of My Career:

What I wish I knew at the start of my career is that true success comes from aligning your work with your values and nurturing authentic relationships. Early on, I focused on achievement, but I’ve learned that fulfillment comes when your purpose guides your choices and when you surround yourself with people who share that vision. Music is, at its core, a community and the more you invest in genuine connections and lift others up, the greater your impact becomes. That perspective has made my work far more meaningful and rewarding.

Proudest 2025 Achievement:

I helped to found and served the first year term as Board Chair for a new national organization — the Indigenous Music Office — helping to lift up Indigenous people working in the music industry.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew back then not to be so distracted by the music machine, or trying to fit in. The only thing that matters is the heart of the music, which is to say: being true to your own authentic voice, story, values and community. Your audience will find you through these things. You may change and grow but if you can keep these as your north star, it will make for a more genuinely rewarding career.

Proudest 2025 Achievement:

Last year at the Festival d’été de Québec, one of the biggest festivals in North America, Alexandra Stréliski made history by performing in front of 80,000 people, becoming the first female instrumental musician to do so. It was a landmark moment for women in music and for the recognition of this genre on the world stage, proving once again that music is a powerful tool to bring us together.

One Thing I Wish I Knew at the Start of My Career:

Life is a work in progress. Everything I’ve learned serves me now and makes me stronger. Let's go!

Photo: Drowster

Proudest 2025 Achievement:

I was fortunate to work with some incredible clients and special projects this year, but one I’m most proud of is producing the official, multi-city Oasis ‘25 Pop-Up experiences alongside a top-tier international team. It was an opportunity to help create a massive and unique retail experience for a legendary band, and be part of the amazing team to execute it all.

This was one of the biggest international tours of the year, not to mention the highly-anticipated 16-year reunion of one of the most iconic and beloved bands of the ‘90s, so naturally the hype was very real. Trying to capture the spirit of this turned out to be a very fun professional and creative challenge for me, in all the best ways: fast-paced and exciting, many moving parts, multiple international clients and partners, and thousands of dedicated, multigenerational fans who waited in line for hours.

A bonus was getting to produce a pop-up in my hometown of Toronto, on the iconic Queen West, and another in one of my very favourite cities, New York City, in the heart of Soho. It was an honour to help create and run an experience that properly represented the moment, and I’m proud of the hard work everyone put in. The project was definitely a career highlight.

One Thing I Wish I Knew at the Start of My Career:

I think it’s easy, especially early on, to see this industry as one big competition — everyone chasing the same opportunities in such a fickle business. Looking back, I wish I knew then that this mindset only holds you back. It creates space for self-doubt, negative self-talk and imposter syndrome because you’re constantly comparing yourself to others and buying into the myth that there’s only a limited number of opportunities to go around.

In reality, some of the most meaningful and transformative moments in my career have come from operating out of abundance and courage — not scarcity and fear. When you keep that mindset, it becomes less about chasing everything, and more about waiting for the right opportunities — the ones that truly align with who you are and what you bring to the table.

When you show up fully to those projects and put out great work, I have found you start attracting more of the same. With consistency and perseverance, the right doors sometimes have a way of opening up.

Proudest 2025 Achievement:

Of all the projects I’ve taken on this year, I’m most proud of an Amazon Music Original I worked on for Black Music Month – a cover of D’Angelo’s “Brown Sugar” for the 30th anniversary of the song. It started off as a fantasy collab and grew into a massive collective effort that brought together two artists I’ve been championing for years: Dylan Sinclair and Leon Thomas. Not only did this song represent a chance to work more closely with the brilliant teams at Amazon Music, it was an opportunity to showcase homegrown talent on a global stage. What an honour to be a part of that endeavour!

One Thing I Wish I Knew at the Start of My Career:

I'm cheating here a bit! I’ve learned not one, but two equally important lessons in my career:

1. It is imperative to be your own advocate. There are so many talented, hardworking women in this industry whose contributions remain unsung because they’re afraid to make noise. But demure is dead. I’ve learned that nobody will champion you if you don’t first set the tone.

2. Authenticity is your most valuable asset. Being genuine means that sometimes you’ll be unpopular, or you’ll make mistakes. But in the music industry, the most powerful thing you can be is true to yourself. I’ve learned that my unique perspectives, ideas and experiences are worth sharing, even if they buck the trend.

Proudest 2025 Achievement:

This year, I’m most proud of the work done over many years that led to Edmonton jazz trombonist Audrey Ochoa earning her first Juno nomination. After her four albums that have topped jazz radio charts across North America and undertaking numerous jazz festival tours over the years, I was so thrilled for her to finally be recognized among the best jazz musicians in the country.

Every day, in all the roles I’m in, I strive to help artists have a fruitful life and career in music while living and working in Alberta. Music has an unmatched ability to bring people together in shared experience. Having musicians create, release and perform music here helps strengthen the cultural fabric of our communities, which is the kind of creative and interconnected world I hope for my kids to grow up in.

One Thing I Wish I Knew at the Start of My Career:

I originally had no preset expectations or understanding of where my career in the music industry would take me, but I wish I really understood in the early days to embrace the unexpected twists and turns. A fulfilling life and career aren’t always a linear path. Detours are adventures, often bringing the most rewarding growth, impact, and surprising opportunities. With strong ambition, drive and a deep passion for making an impact in the world, I’ve found that things have a way of falling into place how they’re meant to be.

Proudest 2025 Achievement:

After returning from maternity leave, I was energized to step back into leading Warner’s digital business with an ambitious revenue mandate. I’m proud to have successfully delivered growth through innovative strategies and by strengthening partnerships with Spotify, Apple, Google, Amazon and TikTok. These efforts not only advanced the business but also helped our artists reach new audiences and expand their global impact. Equally meaningful has been mentoring a high-performing team and championing the next generation of leaders in our industry. Balancing strategy with mentorship has been especially rewarding; seeing both artists and colleagues grow in confidence and success is the most powerful validation of the work we do. It’s been a defining year of growth, resilience and purpose.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known that change is relentless in the music industry — and that can be a good thing. We’re often adapting to shifts in technology faster than almost any other industry. When you're in the middle of it, the pace can feel overwhelming — but it also means we're often years ahead in terms of how we evolve and innovate and that's pretty special. Businesses will always contract and swell, but what never changes are the people and the passion that keep driving music forward. Learning to embrace that constant evolution has been one of the most valuable lessons of my career.

Proudest 2025 Achievement:

This is my 25th in the music industry. I'm proud to say I still enjoy what I do, which is helping artists and all the industry friends I've made along the way.

One Thing I Wish I Knew at the Start of My Career:

Don't sweat the small stuff. I assure you, in 25 years, it's not going to matter.

Proudest 2025 Achievement:

What I’m most proud of this year is the way our community came together to make Country Music Week in Kelowna such a success. It wasn’t just about the events or the stages, it was about the people. From artists and industry leaders to local businesses, volunteers and fans, everyone played a role in lifting each other up and creating something bigger than any one of us could have done alone. By creating platforms where artists could grow, connect and be celebrated, we saw emerging voices share the stage with established talent and witnessed the community embrace them. The real achievement was the growth we experienced together, not just in numbers, but in connection, collaboration and pride in who we are as an industry.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known that resilience and community are the true cornerstones of a career in music. The path is rarely linear, and setbacks are inevitable, but the people who surround you can make all the difference. Asking for help, leaning on mentors, and creating space for others isn’t just powerful, it’s essential. The greatest impact comes from staying true to your values, building authentic relationships, and remembering that when one of us rises, we all rise.

Proudest 2025 Achievement:

The achievement I’m most proud of this year is leading the launch of the new iHeartRadio app experience in Canada. This update introduced features such as presets, live radio dial, scan, lyrics, and trending, which puts radio at the heart of the platform for our listeners. What made this especially meaningful was working closely with our U.S. counterparts, learning from their successes, and then adapting those insights to fit the Canadian market. By tailoring the experience for our stations and partners, we created a product that truly reflects how Canadians connect with radio today. Seeing it resonate with the audiences and strengthen our partnerships has been an incredibly rewarding milestone.

One Thing I Wish I Knew at the Start of My Career:

Just how vital relationships are. Early on, though skills and hard work are part of the puzzle, it’s the connections you build that open doors and shape opportunities. Over the years I’ve had the privilege of collaborating with talented artists, creators and colleagues in Canada and all over the world and those partnerships have been the most rewarding part of my journey. Every relationship brings new perspectives, creativity and growth that no amount of planning can replace. Investing in people as much as projects is the key to personal fulfillment and professional success.

Proudest 2025 Achievement:

This year, I am proud of the hard work our A&R team has put into tailoring our best-in-class A&R strategy to be dynamic and true to the changing industry so we can continue to find talent and support Canadian artists in the best ways. It is a privilege to work with the UMC team — a collaborative, passionate and determined group that champions Canadian artists and the Canadian music industry!

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is that it’s totally fine to not have all the answers! Ask questions and don’t be afraid to collaborate. It is a powerful opportunity to learn from those around you, and sometimes, even when you do have the answers, pausing and getting outside ideas and perspectives can bring things to a whole new level!

Proudest 2025 Achievement:

I’m most proud of being part of the team that closed some truly exciting artist deals, bringing fresh energy to Warner Music Canada, ADA Canada and 91 North Records. The real highlight for me was collaborating across teams to bridge the business side with the creative vision of artists and labels, and seeing that trust pay off. It feels incredible to know that the work happening behind the scenes is directly shaping opportunities for talent and building a stronger foundation for the future.

On a personal note, it has been rewarding to take on responsibilities and push myself outside my comfort zone, and to see those efforts translate into real impact.

One Thing I Wish I Knew at the Start of My Career:

It’s okay not to have all the answers right away. Asking questions does not make you look unprepared; it helps you grow faster. This industry is all about learning on the go, asking questions, and leaning on mentors and teammates. Curiosity is a strength, not a weakness.

Proudest 2025 Achievement:

Signed an act out of Coachella backstage (!), and booked enigmatic tours in the Middle East and Europe, including UNESCO heritage sites — grateful to grow the global book. It was a fruitful year signing and developing world class artists on my roster.

One Thing I Wish I Knew at the Start of My Career:

I actually don't have any regrets or round-arounds. I feel like I've learned from every gig, coffee chat and relationship I've had in the business, and feel that my life and career has taken a path it has to bring me to where I am today and proud of the decisions I've made to get here. More to come also....

Proudest 2025 Achievement:

This year I am celebrating 20 years at peermusic, which is something that I'm extremely proud of. The time has flown by and it's humbling to realize twenty years can go by so quickly. Working at peermusic has allowed me to grow as an executive within the Canadian music industry while spreading my wings on an international level as well. Peermusic has allowed me to work with songwriters who, fortunately, I admire creatively but also, I've connected to on a personal level, nurturing them and assisting them with their goals, and seeing them achieve local and global success, has been rewarding. I am also proud to be highly involved in the Music Publishers Canada program Women In The Studio that is now in its seventh year and has seen the demand and talent pool for this program grow exponentially.

One Thing I Wish I Knew at the Start of My Career:

When I first started in music, I didn’t realize what a positive impact music publishing could have on a songwriter's career and how key it is to the overall industry. Publishing is often a bit of a mystery to most and as the industry continues to change more people are seeing the importance of publishing. And it's not just its intrinsic value but seeing the value in partnerships with managers, labels and music supervisors as well. Music publishers tend to wear many hats and there is never a dull moment.

Proudest 2025 Achievement:

I’m most proud of taking my business further and signing the incredible songwriter and producer Gus van Go to publishing and my newest artist development venture Baby Nova to publishing and label as a joint venture with Mike Caren at APG in L.A.

One Thing I Wish I Knew at the Start of My Career:

Short-sightedness leads to short careers. I’ve been in the industry for over 10 years now and the longer you’re in it the more likely you’ll see how short cuts, unethical behavior and selfish business come back to bite you. Vice versa, you see the reward of small favours and doing the right thing when it is hard. Sometimes it takes years for that to come to fruition, but it always does eventually. I’ve seen enough people come and go, and the best ones are still here. The ones who don’t cut others down, who play fair, who respect and treat creatives with care even when they don’t have to. When I come across those who don’t act ethically I simply don’t pay them any mind, because I know they won’t be around in ten years and so they don’t have much value to my network in the long run.

Proudest 2025 Achievement:

After coming back from maternity leave in September 2024, I’m most proud of how I jumped back in and hit the ground running on CMRRA’s 50th anniversary. 2025 is a milestone year for the organization with new branding, marketing campaigns, sponsorship activations, signature events and more, which I shaped and carried forward with my team. It was also an opportunity to spotlight the essential contributions of music publishers and the community we serve. Balancing all of that with life as a toddler mom has been equal parts challenging and rewarding, and I’m proud of the impact I’ve been able to make for CMRRA and the industry during such a significant year.

One Thing I Wish I Knew at the Start of My Career:

One thing I know now is that the work happening behind the scenes is just as important as what happens in the spotlight. Early in my career, I thought the industry was mostly about the people in front of the camera or on stage, the ones whose stories were being told. Over time, I’ve seen how strategy, communications, and relationship building make those big moments possible. The ideas, planning, and execution that often go unseen are what carry a project or an organization forward. It’s given me a deep appreciation for the teams working off stage whose contributions are every bit as vital. Recognizing that has shaped the way I approach my career and the value I place on collaboration across the industry.

Proudest 2025 Achievement:

As CEO of Music Publishers Canada (MPC), I work with the MPC members and my team to CREATE, PROMOTE AND PROTECT the value of songs and scores. After all, it all starts with the song. I’m now discussing AI every day with policy makers and academics and believe that AI holds great potential to make our music publishing companies more innovative and efficient. I have also built out an advocacy team that works collaboratively with partners across the creative industries to make sure Canadians understand the value of human artistry. Music publishing is global business for Canadian music publishing companies and MPC supports its members' export priorities with training and export missions. I am also excited to see both the MPC NXTGen membership program and National Women in the Studio Accelerator grow.

One Thing I Wish I Knew at the Start of My Career:

I have learned over my career about the power and success that comes from collaboration. It is important for our sector to work together whenever possible and to reach out to other sectors to build cross-sectoral collaborations. We can all learn from others even when we already have established careers and companies. This type of collaboration has been key to my success and is key to our work at MPC to build important partnerships in Canada and around the globe.

Proudest 2025 Achievement:

The launch of SiriusXM Dhamaka! Creating a space for the incredible South Asian talent from Canada and across the globe has been a major highlight. In addition to that, the work that our amazing team does every single day to support artists makes me very proud.

One Thing I Wish I Knew at the Start of My Career:

Trust your instincts. Music can be a tough business, but every mistake is an opportunity to learn. How you learn from those mistakes will pave the way.

Proudest 2025 Achievement:

This year has been full of wins, some more sentimental than others, some seemingly more grandiose than others. From continuing to see steady growth and impact, to increased industry penetration reaching 1700 members, 55 industry partners, 8.5 million impressions, to leading the first music industry analysis of the Black professionals and the first Anti-Black Racism Policy Framework — the year has been successful. Personally, however, it was about the next gen! This year I officially ushered, into the industry, the inaugural graduating class from Toronto Metropolitan University's Bachelor of Professional Music program. As one of their 4th year professors I was able to be a part of their journey. I was able to give insight to the next generation, and I was able to connect them with a number of my friends and colleagues in the industry. Opening doors. Fostering opportunities. Sharing the many possibilities. That's what I am most proud of.”

One Thing I Wish I Knew at the Start of My Career:

I have been taught not to boast, both as a woman, and as a person of colour. I have been taught that pride out loud can be offputting. I have been told that bragging is not encouraged. One thing I wish I knew at the start of my career, is that this is wrong. Sharing success, empowering coworkers, saying "hell ya we did it!" is what the industry needs. Dreamers and believers and storytellers: celebrate the wins — out loud.

Don’t minimize your work. Share the outcomes, name the partners, tag the team. Visibility isn’t bragging; it’s blueprinting.

Proudest 2025 Achievement:

First, building our South Asian music team and driving one of Canada’s biggest global success stories with Karan Aujla. His album P-Pop Culture delivered one of the strongest worldwide debuts ever for a Punjabi-language release — No. 1 on Apple Music and Spotify in India and Pakistan, No. 4 on Spotify in Canada, all 11 tracks trending on Instagram, and over 400 million global streams in just one month — cementing his status as a trailblazer.

Second, leading the effort to break Cameron Whitcomb in Canada and securing his performance at this year’s CCMA Awards, where he earned six nominations, won his first two awards, and received his first 2× Platinum award for “Quitter” along with certifications for “Options” and “Medusa.” Our team believed in Cameron from the beginning, and it’s been incredible to see that belief validated through his success.

One Thing I Wish I Knew at the Start of My Career:

Don’t be afraid of change. We are fortunate to work in music and experience the excitement and opportunities that come with it. But this industry moves quickly, and it’s essential to stay open-minded, adaptable, and willing to roll with the punches, turning challenges into opportunities for learning and growth.

At the heart of it all, we get to work with artists. We should never forget that we’re working with people, not just products. Music remains one of the most influential forms of art, and we should never become jaded or take for granted the privilege of being part of both the triumphs and struggles of the artists we support.

This is hard work, it’s far from a standard 9–5 but we are incredibly lucky to be here. So many others would love the chance to do what we do every day.

Proudest 2025 Achievement:

This year I’m proud to be celebrating 5 years at Spotify and continuing to do the work I love — championing artists and helping them reach new career milestones.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known that even if the opportunity doesn’t exist, you can create it. Today, I can say that some of the most meaningful moments in my career have come from carving out space where it didn’t exist before.

Proudest 2025 Achievement:

My biggest achievement this year was standing tall through some of the most challenging times. The music industry is a demanding, fast-paced environment that can wear you down sometimes. This year tested me in ways I didn’t expect — managing a team while navigating constant changes, big album releases, unexpected departures and an unrelenting workload. It’s in these moments that true resilience is built. I’m proud to be here, grounded and determined, with my head held high. Through it all, I’ve learned the importance of perseverance, adaptability, and leading with heart. I’m especially grateful for my team at Secret City Records — those who show up every day, give their all, and remind me why I love what I do.

One Thing I Wish I Knew at the Start of My Career:

I was a big dreamer coming from an artistic family. For a long time my posture in life was simply waiting for things to happen, afraid to speak up, afraid to take space. That doesn’t get you anywhere. Don’t wait for opportunities to come knocking — go out and create them. Stop dreaming and hoping. Go out and make it happen! Be clear about what you want and ask for it with confidence, even if you’re shaking inside, even if you’re terrified. My future began when I started to take initiative and speak up, when I refused to be sidelined by my hesitations or fear. A ‘no’ is not the end; it’s simply a challenge to find a better way. Don’t make it personal. Be brave. Ask. Push. Persist. The world doesn’t owe you an opportunity — you owe it to yourself to go out and make one.

Proudest 2025 Achievement:

The achievement I’m most proud of this year is the continued opportunity to earn the trust of those in the creative community who believe in our vision at SMP and the support of my A&R partner (and Billboard Power Player) David Quilico, our President Gary Furniss, and the rest of our incredible team: Janet Baker, Jen Mulligan and now Katie Lui. I’m incredibly proud of our commitment to building a thriving and collaborative community of songwriters, artists, and producers. In the past year, we have welcomed over 11 new writers to the SMP Canada family, including Aqyila, Jade LeMac, 80purppp, John Mavro, Donovan Woods and more. We also grew our team, allowing us to further expand our songwriter support. Additionally, I am proud to support our global affiliates, including the SMP US team, with whom we have signed Adam Klobi; as well as the SMP India team, who we work closely with on behalf of AP Dhillon, Shinda Kahlon, Intense, Gurinder Gill, Gminxr, Chani Nattan, and many others. It is a privilege to represent such a breadth of talent and be connected globally like never before.

One Thing I Wish I Knew at the Start of My Career:

The one thing I know now that I wish I knew at the start of my career in music is how important it is to trust yourself, your taste and the contributions you can make. Do not diminish yourself for fear of saying the wrong thing or challenging a gate keeper; instead, invest in developing the skills you need to get your ideas across the line. It’s ok to be confident and fight for the artists and songwriters you believe in. Act with grace, honesty and integrity while working tirelessly to make a difference in the lives of the creators we all owe our careers to. Stay focused and use every opportunity to support their creativity and empower their autonomy.

Proudest 2025 Achievement:

I am inspired by finding ways for local artists to share their stories and reach audiences across Canada and beyond, every day, while championing their unique visions on our platform and through diverse initiatives. This year, that included original projects with Alicia Moffett, Pierre Lapointe and Nemahsis, as well as collaborations with artists such as Cœur de pirate, Billie Du Page and Karan Aujla, and industry partners like ADISQ. Whether supporting emerging talents who are becoming household names or finding new ways to share local voices on the global stage, it’s rewarding to see these journeys unfold — alongside a team that champions and celebrates what we love most: music.

One Thing I Wish I Knew at the Start of My Career:

There will always be someone with different ideas or opinions than yours. Be considerate and open to their thoughts — but always, always trust your gut.

It can be easy to spend a lot of energy trying to reconcile every perspective, and sometimes that means second-guessing yourself.

Over time, you learn that it’s important to listen — it can teach you a lot — but equally important to trust your instincts. Your experience and your passion shaped these instincts, and make them often your best guide — and learning to balance curiosity about others’ ideas with confidence in your own judgment is one of the most valuable lessons in my journey.

Proudest 2025 Achievement:

I felt really proud to be at Coachella and Osheaga with The Beaches this year. Both festivals felt really important to me growing up, especially as a teenager. I’d never been to Coachella, and I used to joke that I’d eventually go when I worked with an artist on the lineup, but I didn’t fully expect that to ever happen to me.

Osheaga was the first festival I ever went to, and this year happened to be exactly 10 years since then, so it felt really special to be back with Laurie Lee and The Beaches. I remember lining up at Marina’s stage in 2015 with my friends, and this year she played on the main stage right next to us, so I got to listen to her set from backstage.

I feel really lucky to experience so many incredible highlights so early into my career, and to do it with the best team ever.

One Thing I Wish I Knew at the Start of My Career:

I wish I’d known to have more confidence in myself and my abilities — that my ideas have value, I’m not bothering anyone by speaking up, and my questions aren’t stupid. I have a bad habit of doubting myself and holding back when I don’t think I'm good enough, and there’s times I wish I had taken more risks and followed through on the ideas I had. I tend to get caught up in worrying whether I’ll make mistakes or if I’ll look stupid for trying, but you learn a lot from those moments, and it’s always better to take the chance.

Proudest 2025 Achievement:

After my recent tenure as SVP of Marketing at Geffen/Interscope, I’m leading the next chapter with Lola Media Group, expanding our client roster and talent partnerships. This year, we launched a dynamic partnership with Grailed, leading talent production across their editorial initiatives, including their inaugural cover with Billboard-charting rapper YEAT. On the label front, I’ve championed rising artists like Bay Area standout Karri — who recently performed at Wireless Festival, completed a cross-country tour with Isaiah Falls and released a series of successful singles ahead of his upcoming EP. I also executive produced a season of Thinking Out Loud, bringing together some of the industry’s most brilliant music executives for raw, unfiltered reflections that inspire and educate the next generation. Beyond that, I partnered with Berklee College of Music to contribute to their Music Summer Program, further investing in developing young talent and expanding access to education in music.

Meanwhile, Girl Connected, the mentorship program I founded in 2020, celebrated its fifth year with 18 mentors, 100+ speakers, and mentees stepping into leadership roles across labels, management, creative, and marketing globally. This year has been about building platforms, elevating talent, and shaping the future of women in music.

One Thing I Wish I Knew at the Start of My Career:

Ideas, creativity, and relationships are some of the most valuable assets we have — they create culture, open doors and drive real business. Early on, I often moved on instinct, doing what felt right in the moment, without always recognizing the weight of those connections and collaborations. Over time, I’ve learned that when you put real value on your network and opportunities, you not only scale faster and bigger, but you also unlock budgets, resources, and the ability to leave a lasting mark on the industry.

Proudest 2025 Achievement:

Record-breaking attendance at major festivals including Osheaga (142,000 fans), îleSoniq (76,000 fans, with a single-day record of 43,000) and Lasso Montréal (51,500 fans), two historic shows from The Weeknd, which cemented his status as the most lucrative artist in the history of Parc Jean-Drapeau. The highly anticipated arrival of Hamilton in Montreal, which sold 65,000 tickets ahead of its run at Place des Arts.

One Thing I Wish I Knew at the Start of My Career:

Success isn’t just about hard work — it’s about patience and balance. In the beginning, I believed everything needed to happen quickly, that every opportunity had to be seized immediately or it would be gone forever. Over time, I realized that the industry is a long game. Building relationships, owning your craft, and staying authentic matter more than chasing short-term wins.

Proudest 2025 Achievement:

Both Arkells and Lights are blessed to have ‘real’ fans and it’s truly rewarding to feel their excitement when you work hard to get a project or a tour or a strategy just right. Lights’ most recent North American Tour is her fastest-selling, sell-out run. Arkells’ hometown festival The Rally went off as big as ever in June, for the third time. It’s both an impressive and sentimental part of the band’s relationship with their core fans, and the city of Hamilton. You know the hard work is appreciated and fans tell you that by showing up.

One Thing I Wish I Knew at the Start of My Career:

Anticipate one curveball being thrown at you every day. Challenges are always present and you should arm yourself appropriately to expect something to take up a lot of time out of nowhere (example: a tour bus not showing up, a large vinyl order accidentally pressing in the wrong colour, and so on). Nothing is rocket science and everything has a solution. With time and growth it only gets more complicated but you ideally have the attitude to laugh it off and keep it moving. Momentum and attitude are everything — don’t sweat the small stuff.

Proudest 2025 Achievement:

I’m very proud of my roster and was so proud to welcome new signings Elisapie, Brandon Wisham, Milk & Bone, Mitch Zorn, AHI, Blue Ridge Band and Elysia Biro. A standout achievement for me in the last year has been working with Elisapie and her incredible team throughout North America. I continue to tirelessly work on long time clients Aysanabee and Jamie Fine, both of whom had banner years. JJ Wilde’s fall tour was a smash success as she held the No. 1 spot at Alternative Radio for 11 weeks! Finally, Jesse Cook continued his juggernaut global touring with sold out shows at the most esteemed theatres in Canada. This year has been about personal growth and working with our TFA roster, it has been intense, rewarding and most importantly: fun.

One Thing I Wish I Knew at the Start of My Career:

People are going to be mean, and they are going to be bullies. But I promise you, it has nothing to do with you, so don't take it personally. Learn whatever lesson you can from the interaction and move on to shine brighter. Bullies want to think that they have power and influence over you, so don't give them that satisfaction.

Proudest 2025 Achievement:

This year I focused on signings that celebrate the diversity and talent shaping our country like Billianne, Baby Nova and Alicia Moffet. I’m proud to say that I orchestrated key moments for so many of my artists’ careers, laying the foundation to break through as giants in this industry. To name a few: Goldie Boutilier has seen massive success behind the release of her record Goldie Montana, gaining international recognition and increasing room sizes around the world. Tom Morello returned to Canada with an epic sold out two-night stay in Toronto and Vancouver. I have ensured big moments for my new female artists by connecting young talent with internationally renowned artists: LU KALA is supporting Aqua, Renforshort and Chiara Savasta supported Avril Lavigne, and Devon Cole supported Shania Twain. This year was our company’s best yet and I’m proud to be a contributing factor to that as a responsible agent.

One Thing I Wish I Knew at the Start of My Career:

Your time is a valuable investment that you need to protect. Build momentum and maintain it by moving through the industry with grace, respect and most importantly speed. If you put energy into the things and people that you are passionate about, it will come full circle back to you when it matters the most, in opportunities to work with new artists and promoters. I quickly learned that good work is always rewarded with more work, so pick your lane and attack it with purpose and never let off the gas.

Proudest 2025 Achievement:

I am so proud of Ishkode Records. We signed four new incredible artists: Siibii, Logan Staats, Thea May and Keith Secola, basically doubling our roster. A very key moment for me was walking up to the Axis Club and seeing a big long line for a sold-out Aysanabee show, here in Toronto. And watching hundreds of Aysanabee fans sing along together all night.

One Thing I Wish I Knew at the Start of My Career:

All those bar gigs that paid in cash... should've put that all away and bought a house! In all seriousness, I wish I would have known to trust myself and my voice more as I was coming up as a young queer Métis woman in the industry.

Proudest 2025 Achievement:

There is so much I'm proud of and grateful for. 2025 was an extra special year as we reached the 30th anniversary milestone of Honey Jam — a huge accomplishment and testament to the continued value, relevance and appreciation of the work we're doing with emerging artists. We held the concert at the legendary Massey Hall which was a dream fulfilled and a bucket list item for us and for the artists. It was a magical experience — the artists outdid themselves to rave reviews of their incredible performances. I'm also proud of being named by the Governor General to the Order of Canada this year, our country's highest civilian honour, bringing national attention to our non-profit organization.

One Thing I Wish I Knew at the Start of My Career:

The phrase ‘ignorance is bliss’ sometimes rings true. When I started over 30 years ago I had a lot of youthful naivete, idealism, innocence, sense of urgency and enthusiasm. It’s possible that if I knew then everything that I know now I may have made different choices that could have resulted in Honey Jam not happening. I kept going because I had that faith, belief and relentless drive that’s necessary to get you through all of the hurdles. While it’s been my passion project, what gives my life purpose and has had a positive impact on thousands, it’s also been incredibly challenging to keep it going — the 24/7 grind, the weight of everything I’m responsible for, and the realization — moving beyond surface appearances to uncover the “unpretty” truths, complexities, inequities, etc. can create cynicism.

Looking back though, at the end of the day it’s all been worth it. I have no regrets, but one thing I do wish I knew then is to make my mental and physical health more of a priority, to celebrate and appreciate the wins more. As the challenges continue, I hold on to this quote: ‘All will be well in the end, and if it’s not yet, well it’s not yet the end, and there is always hope.’

Proudest 2025 Achievement:

The achievement I’m most proud of this year is winning the CCMA Ron Sakamoto Promoter of the Year Award. Growing up in Alberta, being recognized with an award named after an iconic promoter from my hometown feels like a true full-circle moment. It’s a profound honour that represents not just one outstanding achievement, but the many smaller, equally meaningful moments along the way. Years of cultivating trust, connection and growth with artists, managers, agents and venues have brought me to a place where I’m proud to have an impactful voice in our business. Through every show I’ve promoted and every relationship I’ve built, my intention has always been to help live music bring communities together. Receiving this award affirms the countless hours of collaboration and the resilience it takes to thrive in this industry. It’s a milestone I’ll always carry with deep gratitude.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew that success in this business isn’t about how quickly you climb, but about how deeply you build. My story unfolded at its own pace — taking time to raise my family, while working hard to carve an authentic path for myself was a long process. Looking back now, receiving recognition means more at this moment than ever. It comes after years of genuine investment, nurturing relationships, and strengthening community. Those experiences gave me resilience, perspective, and a true sense of purpose in my career that endures.

I would tell myself, and others, to trust the pace of your journey, because the real reward lies in the growth, not just the milestones.

Proudest 2025 Achievement:

One of my proudest achievements this year was expanding Cult Nation’s roster by signing Dominique Way and Chiara Savasta — two breakthrough artists who helped broaden the label’s creative horizons. I led the A&R and release strategy for both of their debut EPs.

Chiara’s brand new girl, brand new machine received global playlisting across leading DSPs and she hit a major milestone early in her career: performing at Festival d’Été de Québec in front of 90K people, opening for Avril Lavigne and Simple Plan. Dominique Way’s Sprig reached 1 million streams within five months, earned playlist support in key territories including the U.S., Sweden, and the Netherlands, and was featured in outlets such as Clash and Earmilk. These releases brought fresh energy to the label and opened exciting new creative and audience directions. I’m proud to have helped shape this new chapter for Cult Nation — diversifying our output and championing next-gen talent.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is the importance of giving yourself the space to be surprised. It’s easy to go into situations thinking you know what’s best — whether it’s about a song, an artist, or a strategy. But the truth is, this industry will challenge those assumptions again and again. A song might connect in ways you never predicted, an artist might grow in directions you didn’t expect, and audiences often respond in ways that completely shift your perspective. Those surprises can feel unsettling at first, but that’s the beauty of what we do — that’s the fun part. I’ve learned to remain open, stay curious, and allow myself to change my mind. That mindset has created more growth, more freedom, and a real trust in the process.

Proudest 2025 Achievement:

I’m most proud of the work we’ve done to continue celebrating the incredible talent across Canada. Through programs like SiriusXM's Top of the Country and Music Town, to name a few, we spotlight both emerging voices and established artists who continue to shape our music culture. There are so many inspiring Canadian artists — their creativity, diversity, and ability to connect with audiences is remarkable. Being part of building platforms that uplift them at every stage of their careers is immensely rewarding.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew that growth in any industry isn’t a straight line. Earlier in my career, I thought success meant hitting specific milestones quickly and perfectly. What I know now is that the pauses and even the setbacks professionally and personally teach you something valuable and build resilience.

Proudest 2025 Achievement:

Truly the team who, day in and day out, capture and execute some of the biggest shows out on the road. We're very privileged to be in one of the best markets in the world, where we can offer the most diverse shows that attract the broadest group of fans. Nothing better than hearing "Go 360" on our radios and the house lights go dark and hearing the fans just scream their lungs out — just the best feeling.

One Thing I Wish I Knew at the Start of My Career:

One thing?? In general I'd say take the time to be a fan and enjoy and not get caught up in the grind...and to not be afraid that you don't have all the answers and can say ‘I don't know but will find out,’ there are so many people who will help you out, just have to ask…

Proudest 2025 Achievement:

I am proud of the direct impact that FACTOR funding has made to the independent Canadian music industry.

One Thing I Wish I Knew at the Start of My Career:

I wish I would have known how dramatically technology would change the music industry. From vinyl, cassettes, CDs, to streaming platforms.

Proudest 2025 Achievement:

We do a lot of work in Canada and the U.S., but getting to bring our ideas to life in the U.K. with OVO activating around Wireless Fest was such an incredible experience for myself and my team. Getting to see first hand the impact of a Canadian performer and brand on a global stage is something that continues to inspire us on a daily basis.

One Thing I Wish I Knew at the Start of My Career:

Everything that's worth anything is going to be harder than you imagined to achieve and take longer than you anticipated. That's when you know it's going to be worth it.

Proudest 2025 Achievement:

We have had an amazing year of immense growth at PAA with so many new artists, agents and staff. I’m most proud of our team and the way they work tirelessly and always with a smile on their face to help elevate our company and our artists.

One Thing I Wish I Knew at the Start of My Career:

I wish I had understood from day one that the people I was meeting were going to be connections I would have for life and spent more time early expanding that network. Choosing a career in music is as much a lifestyle choice as a career and it’s imperative that you spend that time working with artists you truly love surrounded by people you genuinely enjoy spending your days with.

Proudest 2025 Achievement:

This fall we launched a brand-new website for all our venues (Massey Hall, Roy Thomson Hall & Allied Music Centre). It was a full overhaul with a fresh, modern design and a much improved user experience. The new website shows off our iconic venues but also highlights the amazing work happening in our Education and Artist Development programs. As a non-profit, we wanted to make it easier for people to find events, donate, and connect with us, and I’m really proud of how it all came together.

One Thing I Wish I Knew at the Start of My Career:

I have been really lucky to have so many great opportunities in my career. Looking back, I would tell myself to embrace change without hesitation. The industry is always evolving and every time I allowed myself to lean into a new situation, it led to some of the best and most memorable experiences.

Proudest 2025 Achievement:

After 25+ years, it's inspiring to return and see the incredible depth of talent at Live Nation Canada. I'm especially proud of the women and next-gen professionals taking on key roles and leading in every part of the organization.

One Thing I Wish I Knew at the Start of My Career:

Knowledge is earned through time and experience. I have no regrets about starting out without the knowledge I have now. In fact, I'd still give my younger self the same advice I give everyone else: START! Jump in anywhere you can, persistently expand your network, and find ways to help others along the way. Success is a collective effort in this industry, and it takes the entire village.

Proudest 2025 Achievement:

My role is about championing other people’s work, so the achievements I’m most proud of are shared with the artists and teams who make them possible. This year brought first-time Juno Award wins, milestone performances, and unforgettable career moments. Being part of that storytelling, helping Canadian talent shine, and celebrating their successes together are the aspects of my work I love the most.

One Thing I Wish I Knew at the Start of My Career:

This work is ultimately about people. The greatest privilege of this job is being a steward of someone’s art, and I don’t take that responsibility lightly. Helping artists share their music and stories requires trust, care, and listening to your gut. Focus on the people, trust your instincts, and the rest will follow.

Proudest 2025 Achievement:

I’m proud of the impact MMF Canada has on the Canadian music management community. Managers work behind the scenes to support the careers of artists and their work often goes unnoticed. It’s fulfilling to play a small role in our members’ successes.

This past year we supported 100 music managers and self-managed artists through our mentorship and export programs, with over 70% from systemically excluded groups. A key element of our work is making sure everyone in our community feels a sense of belonging and has access to the tools and resources they need to thrive.

Working with the Indigenous Music Office Cadence program and Her.Stage Collective to mentor young women in the music industry has been a rewarding experience. As has being elected President of the Toronto & York Region Métis Council, where I am creating opportunities for my Métis community to connect with our culture and each other.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew that for the most part, everyone is trying their best to figure things out. There isn’t one right answer. Whether you have 30 years of experience or are new to the industry, we all have something valuable to contribute. Newcomers can bring fresh perspectives, veterans can share context. You don’t have to have it all figured out right away or pretend to be someone you’re not. Just keep showing up!

The industry is built on relationships. Creating a supportive network is key. It doesn’t have to be with the ‘biggest’ names. It can be with your peers and you will grow together. Authenticity and trust are what’s important. You don’t have to be a flashy salesperson constantly pitching to find success. You can be introverted, building genuine connections slowly and surely. Your path doesn’t have to look like anyone else’s.

Proudest 2025 Achievement:

This year, I’m most proud of the meaningful role Red Umbrella P.R. has played in amplifying the voices of artists across genres and supporting some of Canada’s most celebrated music events, including the Canadian Country Music Association Awards, Boots and Hearts, All Your Friends Fest, The Great Outdoors Comedy Festival, SOCAN Awards and Tall Pines Music Festival.

Beyond the campaigns and headlines, my greatest achievement has been building a team and culture rooted in collaboration, authenticity and advocacy for artists at every stage of their careers. Watching our clients break new ground while knowing we helped create the platform for those milestones has been incredibly rewarding.

On a personal level, being recognized by Billboard among such inspiring women reinforces the importance of representation in our industry and motivates me to keep championing diverse voices and creating opportunities for others to shine.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I had known at the start of my career is that it’s okay to take up space and trust your voice in rooms where you may be the only woman. Early on, I often second-guessed myself, thinking I had to work twice as hard to prove my worth. Over time, I’ve learned that confidence and perspective are just as valuable as experience, and that standing firm in your expertise can shift the dynamic for everyone at the table. I also wish I had understood sooner the importance of boundaries — saying “no” when necessary doesn’t close doors, it builds respect. As a publicist and a woman in this industry, embracing that lesson has been pivotal, and I hope it helps open the path a little wider for the next generation coming up.

Proudest 2025 Achievement:

The achievement I'm most proud of this year is being a key part of the team that drove Yungblud’s 2025 growth journey. Through marketing his live performance capabilities and his phenomenal fourth studio album, Idols, we expanded his pop culture presence while also gaining credibility with discerning rock fans who grew up on legends like Black Sabbath and Aerosmith. The results speak for themselves — he grew his following by four million in just three months and sold out his entire U.S. and Canada tour. Yungblud is one of the hardest working artists I have ever met who truly loves rock music, his fans, and is immensely grateful for everything he has achieved. This is just the beginning for him.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew the powerful impact of intentionally combining fan culture with music. While I always knew this was a crucial part of my work, I never anticipated that my fan-first approach to campaigns would become a powerful way to champion other women entering the industry. It's a privilege to see my passion evolve, not just into a skill that markets incredible artist projects, but also into an opportunity to mentor other fans who are now making their own way in the music business. I'm 6 years into my career and have already championed hundreds of passionate women who want to be a part of building artists' careers. Women have a unique passion for the things they love that is at the very heart of the industry and inspires everyone, ultimately driving artist projects in the best ways. I love reminding people that fans run the industry!

Proudest 2025 Achievement:

I am incredibly proud of the Ishkōdé Records family this year. Our artists and their music are the heart of everything we do, and witnessing their creativity, brilliance, and humanity shine has been radically inspiring. As a team, we are releasing nine full-length albums within this calendar year — a significant undertaking that speaks to both our commitment and our momentum. Beyond the sheer volume of artistic output, we celebrated the remarkable success of our artists as they toured across Canada and internationally, earned major award nominations and wins, topped charts and continued to grow their fan bases. What makes me proudest is that these achievements are not only professional milestones, but reflections of who our artists are as people — visionary, generous and grounded. To see them thrive artistically while also embodying such integrity and strength of spirit has been the most rewarding accomplishment of the year. I’m proud to be working with my incredible team to support artists who make the world a better place.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I had understood earlier is how essential an entrepreneurial spirit is to building a life in music. Success isn’t only about the art itself — it’s about understanding the full ecosystem: the roles, responsibilities and relationships that make an artist’s career possible. I also wish I’d known sooner the importance of balance. In the early years, it’s easy to lose yourself in the relentless pace of creating and sustaining a career. Learning to protect health, home and boundaries alongside the fire to share music is invaluable. And perhaps most of all, I’ve learned that nobody does this work alone. Community, mentorship and collaboration — so often led by incredible women in this industry — are what make the adventure sustainable and meaningful. Music thrives when we support each other."

Proudest 2025 Achievement:

Recognized as a Billboard Canada Power Player — a reflection of community-driven efforts to create meaningful industry change. Partnered with Speaking Non-English to lead a national study with the Latin music community, identifying enablers and barriers to success. The findings supported advocacy for a new Latin Music category at the Juno Awards. Collaborated with CBC to launch the Reverie Program, bringing Indigenous music creators to Toronto for a residency focused on connection and creative development. A key milestone was celebrating the first graduating class of the Professional Music program at Toronto Metropolitan University, helping prepare the next generation to contribute to our industry.

One Thing I Wish I Knew at the Start of My Career:

In a fast-moving industry, staying grounded in purpose creates longevity.

Proudest 2025 Achievement:

One Thing I Wish I Knew at the Start of My Career: