Geneviève Savard L'Herbier

A&R

Cult Nation
Geneviève Savard L'Herbier

Proudest 2025 Achievement:

One of my proudest achievements this year was expanding Cult Nation’s roster by signing Dominique Way and Chiara Savasta — two breakthrough artists who helped broaden the label’s creative horizons. I led the A&R and release strategy for both of their debut EPs.

Chiara’s brand new girl, brand new machine received global playlisting across leading DSPs and she hit a major milestone early in her career: performing at Festival d’Été de Québec in front of 90K people, opening for Avril Lavigne and Simple Plan. Dominique Way’s Sprig reached 1 million streams within five months, earned playlist support in key territories including the U.S., Sweden, and the Netherlands, and was featured in outlets such as Clash and Earmilk. These releases brought fresh energy to the label and opened exciting new creative and audience directions. I’m proud to have helped shape this new chapter for Cult Nation — diversifying our output and championing next-gen talent.

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One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is the importance of giving yourself the space to be surprised. It’s easy to go into situations thinking you know what’s best — whether it’s about a song, an artist, or a strategy. But the truth is, this industry will challenge those assumptions again and again. A song might connect in ways you never predicted, an artist might grow in directions you didn’t expect, and audiences often respond in ways that completely shift your perspective. Those surprises can feel unsettling at first, but that’s the beauty of what we do — that’s the fun part. I’ve learned to remain open, stay curious, and allow myself to change my mind. That mindset has created more growth, more freedom, and a real trust in the process.