Proudest 2025 Achievement:

We do a lot of work in Canada and the U.S., but getting to bring our ideas to life in the U.K. with OVO activating around Wireless Fest was such an incredible experience for myself and my team. Getting to see first hand the impact of a Canadian performer and brand on a global stage is something that continues to inspire us on a daily basis.

One Thing I Wish I Knew at the Start of My Career:

Everything that's worth anything is going to be harder than you imagined to achieve and take longer than you anticipated. That's when you know it's going to be worth it.