Alison Perdue

Day-to-Day Manager

Wednesday Management
Alison Perdue

Proudest 2025 Achievement:

I felt really proud to be at Coachella and Osheaga with The Beaches this year. Both festivals felt really important to me growing up, especially as a teenager. I’d never been to Coachella, and I used to joke that I’d eventually go when I worked with an artist on the lineup, but I didn’t fully expect that to ever happen to me.

Osheaga was the first festival I ever went to, and this year happened to be exactly 10 years since then, so it felt really special to be back with Laurie Lee and The Beaches. I remember lining up at Marina’s stage in 2015 with my friends, and this year she played on the main stage right next to us, so I got to listen to her set from backstage.

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I feel really lucky to experience so many incredible highlights so early into my career, and to do it with the best team ever.

One Thing I Wish I Knew at the Start of My Career:

I wish I’d known to have more confidence in myself and my abilities — that my ideas have value, I’m not bothering anyone by speaking up, and my questions aren’t stupid. I have a bad habit of doubting myself and holding back when I don’t think I'm good enough, and there’s times I wish I had taken more risks and followed through on the ideas I had. I tend to get caught up in worrying whether I’ll make mistakes or if I’ll look stupid for trying, but you learn a lot from those moments, and it’s always better to take the chance.