Proudest 2025 Achievement:

I am proud to see the Festival d’été de Québec increasingly recognized as one of the world’s leading festivals. It is a hidden gem that truly deserves greater international visibility. Its business model and essence are unlike anything seen elsewhere. My role is to introduce the event to seasoned professionals who have seen it all — those regularly invited to the world’s most prestigious festivals. I’m always proud of their reaction when they arrive on site and of the unforgettable experience we’re able to offer them.

One Thing I Wish I Knew at the Start of My Career:

I wish I had known just how crucial timing, perception, and storytelling are in this industry. Early on, I thought that results spoke for themselves — but I’ve learned that how and when you share a story can make all the difference. Shaping the narrative is as important as the news itself, and building long-term, genuine relationships with media is far more valuable than chasing quick wins.