Proudest 2025 Achievement:

I was fortunate to work with some incredible clients and special projects this year, but one I’m most proud of is producing the official, multi-city Oasis ‘25 Pop-Up experiences alongside a top-tier international team. It was an opportunity to help create a massive and unique retail experience for a legendary band, and be part of the amazing team to execute it all.

This was one of the biggest international tours of the year, not to mention the highly-anticipated 16-year reunion of one of the most iconic and beloved bands of the ‘90s, so naturally the hype was very real. Trying to capture the spirit of this turned out to be a very fun professional and creative challenge for me, in all the best ways: fast-paced and exciting, many moving parts, multiple international clients and partners, and thousands of dedicated, multigenerational fans who waited in line for hours.

A bonus was getting to produce a pop-up in my hometown of Toronto, on the iconic Queen West, and another in one of my very favourite cities, New York City, in the heart of Soho. It was an honour to help create and run an experience that properly represented the moment, and I’m proud of the hard work everyone put in. The project was definitely a career highlight.

One Thing I Wish I Knew at the Start of My Career:

I think it’s easy, especially early on, to see this industry as one big competition — everyone chasing the same opportunities in such a fickle business. Looking back, I wish I knew then that this mindset only holds you back. It creates space for self-doubt, negative self-talk and imposter syndrome because you’re constantly comparing yourself to others and buying into the myth that there’s only a limited number of opportunities to go around.

In reality, some of the most meaningful and transformative moments in my career have come from operating out of abundance and courage — not scarcity and fear. When you keep that mindset, it becomes less about chasing everything, and more about waiting for the right opportunities — the ones that truly align with who you are and what you bring to the table.

When you show up fully to those projects and put out great work, I have found you start attracting more of the same. With consistency and perseverance, the right doors sometimes have a way of opening up.