Proudest 2025 Achievement:

I’m so proud of what the team’s built; developing a new brand from scratch in a new genre and expanding the Boots and Hearts brand to new heights. Thinking outside the box, building off the fan first, and focusing on artist development is what's allowed us to continuously evolve. It’s really rewarding to see artists develop with us, starting with their first Canadian performance to headlining, like Hardy and Sam Hunt did this year, or witnessing new up-and-coming Canadian artists follow their dreams playing for the first time, like Sully Burrows and Zach McPhee. It makes the work that goes into it and sharing the weekend with them extra special.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I knew at the start of my career is that the journey is full of ups and downs and that’s not only normal, but it’s also necessary. The years that feel the hardest will end up being the ones where you learn the most. Early on, I was eager and stubbornly determined which opened doors, but looking back, it's patience, consistency, and trusting the timing that truly create the moments you're most proud of. It’s hard in a fast-paced world to remember to be patient, but I would tell myself starting out… everything you want to achieve won’t come all at once. It's going to build quietly over time through the hard work you put in on the days when no one’s watching.