Mishelle Pack

Director, Creative A&R

Sony Music Publishing
Mishelle Pack

Proudest 2025 Achievement:

The achievement I’m most proud of this year is the continued opportunity to earn the trust of those in the creative community who believe in our vision at SMP and the support of my A&R partner (and Billboard Power Player) David Quilico, our President Gary Furniss, and the rest of our incredible team: Janet Baker, Jen Mulligan and now Katie Lui. I’m incredibly proud of our commitment to building a thriving and collaborative community of songwriters, artists, and producers. In the past year, we have welcomed over 11 new writers to the SMP Canada family, including Aqyila, Jade LeMac, 88purppp, John Mavro, Donovan Woods and more. We also grew our team, allowing us to further expand our songwriter support. Additionally, I am proud to support our global affiliates, including the SMP US team, with whom we have signed Adam Klobi; as well as the SMP India team, who we work closely with on behalf of AP Dhillon, Shinda Kahlon, Intense, Gurinder Gill, Gminxr, Chani Nattan, and many others. It is a privilege to represent such a breadth of talent and be connected globally like never before.

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One Thing I Wish I Knew at the Start of My Career:

The one thing I know now that I wish I knew at the start of my career in music is how important it is to trust yourself, your taste and the contributions you can make. Do not diminish yourself for fear of saying the wrong thing or challenging a gate keeper; instead, invest in developing the skills you need to get your ideas across the line. It’s ok to be confident and fight for the artists and songwriters you believe in. Act with grace, honesty and integrity while working tirelessly to make a difference in the lives of the creators we all owe our careers to. Stay focused and use every opportunity to support their creativity and empower their autonomy.

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