Kristy Fletcher

COO, CARAS & President, MusiCounts

CARAS / The Juno Awards / MusiCounts
Kristy Fletcher

Proudest 2025 Achievement:

This past year, I’m most proud of stepping into the role of COO at CARAS / The Juno Awards while continuing as President of MusiCounts. Ten years ago, I took a leap of faith, leaving a 20+ year career in sports and entertainment to pursue work that aligned with my values. That decision ultimately reshaped my career and purpose. Today, I feel privileged to not only fuel my passion for music education through MusiCounts but also to help steer CARAS in celebrating Canadian artists on a national stage. What makes me proud is not the title, but the impact — expanding opportunities for young people through MusiCounts, and amplifying the voices of Canadian musicians through CARAS. It is an honour to contribute to building a stronger, more inclusive music community in Canada.

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One Thing I Wish I Knew at the Start of My Career:

What I wish I knew at the start of my career is that true success comes from aligning your work with your values and nurturing authentic relationships. Early on, I focused on achievement, but I’ve learned that fulfillment comes when your purpose guides your choices and when you surround yourself with people who share that vision. Music is, at its core, a community and the more you invest in genuine connections and lift others up, the greater your impact becomes. That perspective has made my work far more meaningful and rewarding.