Lola Plaku

CEO / Founder

Lola Media Group / Girl Connected
Lola Plaku

Proudest 2025 Achievement:

After my recent tenure as SVP of Marketing at Geffen/Interscope, I’m leading the next chapter with Lola Media Group, expanding our client roster and talent partnerships. This year, we launched a dynamic partnership with Grailed, leading talent production across their editorial initiatives, including their inaugural cover with Billboard-charting rapper YEAT. On the label front, I’ve championed rising artists like Bay Area standout Karri — who recently performed at Wireless Festival, completed a cross-country tour with Isaiah Falls and released a series of successful singles ahead of his upcoming EP. I also executive produced a season of Thinking Out Loud, bringing together some of the industry’s most brilliant music executives for raw, unfiltered reflections that inspire and educate the next generation. Beyond that, I partnered with Berklee College of Music to contribute to their Music Summer Program, further investing in developing young talent and expanding access to education in music.

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Meanwhile, Girl Connected, the mentorship program I founded in 2020, celebrated its fifth year with 18 mentors, 100+ speakers, and mentees stepping into leadership roles across labels, management, creative, and marketing globally. This year has been about building platforms, elevating talent, and shaping the future of women in music.

One Thing I Wish I Knew at the Start of My Career:

Ideas, creativity, and relationships are some of the most valuable assets we have — they create culture, open doors and drive real business. Early on, I often moved on instinct, doing what felt right in the moment, without always recognizing the weight of those connections and collaborations. Over time, I’ve learned that when you put real value on your network and opportunities, you not only scale faster and bigger, but you also unlock budgets, resources, and the ability to leave a lasting mark on the industry.