Proudest 2025 Achievement:

The achievement I'm most proud of this year is being a key part of the team that drove Yungblud’s 2025 growth journey. Through marketing his live performance capabilities and his phenomenal fourth studio album, Idols, we expanded his pop culture presence while also gaining credibility with discerning rock fans who grew up on legends like Black Sabbath and Aerosmith. The results speak for themselves — he grew his following by four million in just three months and sold out his entire U.S. and Canada tour. Yungblud is one of the hardest working artists I have ever met who truly loves rock music, his fans, and is immensely grateful for everything he has achieved. This is just the beginning for him.

One Thing I Wish I Knew at the Start of My Career:

I wish I knew the powerful impact of intentionally combining fan culture with music. While I always knew this was a crucial part of my work, I never anticipated that my fan-first approach to campaigns would become a powerful way to champion other women entering the industry. It's a privilege to see my passion evolve, not just into a skill that markets incredible artist projects, but also into an opportunity to mentor other fans who are now making their own way in the music business. I'm 6 years into my career and have already championed hundreds of passionate women who want to be a part of building artists' careers. Women have a unique passion for the things they love that is at the very heart of the industry and inspires everyone, ultimately driving artist projects in the best ways. I love reminding people that fans run the industry!