Proudest 2025 Achievement:

This year, I’m most proud of the meaningful role Red Umbrella P.R. has played in amplifying the voices of artists across genres and supporting some of Canada’s most celebrated music events, including the Canadian Country Music Association Awards, Boots and Hearts, All Your Friends Fest, The Great Outdoors Comedy Festival, SOCAN Awards and Tall Pines Music Festival.

Beyond the campaigns and headlines, my greatest achievement has been building a team and culture rooted in collaboration, authenticity and advocacy for artists at every stage of their careers. Watching our clients break new ground while knowing we helped create the platform for those milestones has been incredibly rewarding.

On a personal level, being recognized by Billboard among such inspiring women reinforces the importance of representation in our industry and motivates me to keep championing diverse voices and creating opportunities for others to shine.

One Thing I Wish I Knew at the Start of My Career:

One thing I wish I had known at the start of my career is that it’s okay to take up space and trust your voice in rooms where you may be the only woman. Early on, I often second-guessed myself, thinking I had to work twice as hard to prove my worth. Over time, I’ve learned that confidence and perspective are just as valuable as experience, and that standing firm in your expertise can shift the dynamic for everyone at the table. I also wish I had understood sooner the importance of boundaries — saying “no” when necessary doesn’t close doors, it builds respect. As a publicist and a woman in this industry, embracing that lesson has been pivotal, and I hope it helps open the path a little wider for the next generation coming up.