Denise Ross

Promoter, Vice President Talent

Live Nation
Denise Ross

Proudest 2025 Achievement:

The achievement I’m most proud of this year is winning the CCMA Ron Sakamoto Promoter of the Year Award. Growing up in Alberta, being recognized with an award named after an iconic promoter from my hometown feels like a true full-circle moment. It’s a profound honour that represents not just one outstanding achievement, but the many smaller, equally meaningful moments along the way. Years of cultivating trust, connection and growth with artists, managers, agents and venues have brought me to a place where I’m proud to have an impactful voice in our business. Through every show I’ve promoted and every relationship I’ve built, my intention has always been to help live music bring communities together. Receiving this award affirms the countless hours of collaboration and the resilience it takes to thrive in this industry. It’s a milestone I’ll always carry with deep gratitude.

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One Thing I Wish I Knew at the Start of My Career:

I wish I knew that success in this business isn’t about how quickly you climb, but about how deeply you build. My story unfolded at its own pace — taking time to raise my family, while working hard to carve an authentic path for myself was a long process. Looking back now, receiving recognition means more at this moment than ever. It comes after years of genuine investment, nurturing relationships, and strengthening community. Those experiences gave me resilience, perspective, and a true sense of purpose in my career that endures.

I would tell myself, and others, to trust the pace of your journey, because the real reward lies in the growth, not just the milestones.