Proudest 2025 Achievement:

First, building our South Asian music team and driving one of Canada’s biggest global success stories with Karan Aujla. His album P-Pop Culture delivered one of the strongest worldwide debuts ever for a Punjabi-language release — No. 1 on Apple Music and Spotify in India and Pakistan, No. 4 on Spotify in Canada, all 11 tracks trending on Instagram, and over 400 million global streams in just one month — cementing his status as a trailblazer.

Second, leading the effort to break Cameron Whitcomb in Canada and securing his performance at this year’s CCMA Awards, where he earned six nominations, won his first two awards, and received his first 2× Platinum award for “Quitter” along with certifications for “Options” and “Medusa.” Our team believed in Cameron from the beginning, and it’s been incredible to see that belief validated through his success.

One Thing I Wish I Knew at the Start of My Career:

Don’t be afraid of change. We are fortunate to work in music and experience the excitement and opportunities that come with it. But this industry moves quickly, and it’s essential to stay open-minded, adaptable, and willing to roll with the punches, turning challenges into opportunities for learning and growth.

At the heart of it all, we get to work with artists. We should never forget that we’re working with people, not just products. Music remains one of the most influential forms of art, and we should never become jaded or take for granted the privilege of being part of both the triumphs and struggles of the artists we support.

This is hard work, it’s far from a standard 9–5 but we are incredibly lucky to be here. So many others would love the chance to do what we do every day.