Amy Jeninga

President

Canadian Country Music Association
Amy Jeninga

Proudest 2025 Achievement:

What I’m most proud of this year is the way our community came together to make Country Music Week in Kelowna such a success. It wasn’t just about the events or the stages, it was about the people. From artists and industry leaders to local businesses, volunteers and fans, everyone played a role in lifting each other up and creating something bigger than any one of us could have done alone. By creating platforms where artists could grow, connect and be celebrated, we saw emerging voices share the stage with established talent and witnessed the community embrace them. The real achievement was the growth we experienced together, not just in numbers, but in connection, collaboration and pride in who we are as an industry.

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One Thing I Wish I Knew at the Start of My Career:

I wish I had known that resilience and community are the true cornerstones of a career in music. The path is rarely linear, and setbacks are inevitable, but the people who surround you can make all the difference. Asking for help, leaning on mentors, and creating space for others isn’t just powerful, it’s essential. The greatest impact comes from staying true to your values, building authentic relationships, and remembering that when one of us rises, we all rise.