Proudest 2025 Achievement:

Record-breaking attendance at major festivals including Osheaga (142,000 fans), îleSoniq (76,000 fans, with a single-day record of 43,000) and Lasso Montréal (51,500 fans), two historic shows from The Weeknd, which cemented his status as the most lucrative artist in the history of Parc Jean-Drapeau. The highly anticipated arrival of Hamilton in Montreal, which sold 65,000 tickets ahead of its run at Place des Arts.

One Thing I Wish I Knew at the Start of My Career:

Success isn’t just about hard work — it’s about patience and balance. In the beginning, I believed everything needed to happen quickly, that every opportunity had to be seized immediately or it would be gone forever. Over time, I realized that the industry is a long game. Building relationships, owning your craft, and staying authentic matter more than chasing short-term wins.