Cheryl Link

General Manager

Peermusic Canada Inc.
Cheryl Link

Proudest 2025 Achievement:

This year I am celebrating 20 years at peermusic, which is something that I'm extremely proud of. The time has flown by and it's humbling to realize twenty years can go by so quickly. Working at peermusic has allowed me to grow as an executive within the Canadian music industry while spreading my wings on an international level as well. Peermusic has allowed me to work with songwriters who, fortunately, I admire creatively but also, I've connected to on a personal level, nurturing them and assisting them with their goals, and seeing them achieve local and global success, has been rewarding. I am also proud to be highly involved in the Music Publishers Canada program Women In The Studio that is now in its seventh year and has seen the demand and talent pool for this program grow exponentially.

advertisement

One Thing I Wish I Knew at the Start of My Career:

When I first started in music, I didn’t realize what a positive impact music publishing could have on a songwriter's career and how key it is to the overall industry. Publishing is often a bit of a mystery to most and as the industry continues to change more people are seeing the importance of publishing. And it's not just its intrinsic value but seeing the value in partnerships with managers, labels and music supervisors as well. Music publishers tend to wear many hats and there is never a dull moment.