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One More Headache For PPM Markets

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds.

One More Headache For PPM Markets

By Pat Holiday

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds. You know, those little white ones that sort of look like earrings except not quite attached to the correct place on the ear.  There were a lot of them. Definitely more than I usually see in Toronto.
 
It’s funny though, I noticed that but didn’t really think much more about it as it relates to radio.  It’s so easy to miss the obvious. Then, today, I saw this article about Samsung turning on their radio chip in their new phones. Wow, BONUS! Finally, we catch a break. 
 
Well, not quite. 
 
Along with those new phones comes a big problem if you’re a station in a PPM market that has listeners with a decent amount of disposable cash. I say that because those earbuds are expensive. Samsung is making it cheaper to listen on a phone because you don’t need to use your data. But, like Apple, they’re upping the forced ante to listen with wireless earbuds. The new phones don’t have an earphone jack. With that in mind, you’d assume cheaper Bluetooth alternatives would be on the horizon next. 
 
Unfortunately, more listening on all those wireless buds is going to cause a proportionate amount of listener level drops because PPM can’t track this type of listening.  Take a look…
 
And the game just keeps getting harder to play….
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MILLENNIUM PARADE
Billboard Japan

MILLENNIUM PARADE

Music News

Japan’s MILLENNIUM PARADE Coming to Toronto on 2024 Global Tour: See the Schedule

The band, led by Daiki Tsuneta of King Gnu, will kick off the trek on Nov. 2 in Mexico City.

MILLENNIUM PARADE is set to launch its first-ever global tour called the WHO AND HOW TOUR 2024 in November, traveling to nine cities around the world for 10 shows.

The band, led by Daiki Tsuneta of King Gnu, will kick off the trek in Mexico City, then hit Los Angeles, New York, Toronto, Berlin, Paris, London, Utrecht, and Tokyo. The Tokyo shows will take place at Tokyo Garden Theater on Dec. 19 and 20. The tour will mark the first time in three years that the band performs live.

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