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FYI

One More Headache For PPM Markets

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds.

One More Headache For PPM Markets

By Pat Holiday

I just spent a week in NYC and was taken back by the number of people walking around with wireless Apple earbuds. You know, those little white ones that sort of look like earrings except not quite attached to the correct place on the ear.  There were a lot of them. Definitely more than I usually see in Toronto.
 
It’s funny though, I noticed that but didn’t really think much more about it as it relates to radio.  It’s so easy to miss the obvious. Then, today, I saw this article about Samsung turning on their radio chip in their new phones. Wow, BONUS! Finally, we catch a break. 
 
Well, not quite. 
 
Along with those new phones comes a big problem if you’re a station in a PPM market that has listeners with a decent amount of disposable cash. I say that because those earbuds are expensive. Samsung is making it cheaper to listen on a phone because you don’t need to use your data. But, like Apple, they’re upping the forced ante to listen with wireless earbuds. The new phones don’t have an earphone jack. With that in mind, you’d assume cheaper Bluetooth alternatives would be on the horizon next. 
 
Unfortunately, more listening on all those wireless buds is going to cause a proportionate amount of listener level drops because PPM can’t track this type of listening.  Take a look…
 
And the game just keeps getting harder to play….
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DIVINE (L) and Karan Aujla
@anmollium / Anmol Raina

DIVINE (L) and Karan Aujla

Chart Beat

Karan Aujla & DIVINE Debut in Top 25 on Billboard Canadian Albums Chart

B.C.-based Punjabi artist Karan Aujla and Indian rapper DIVINE land the No. 22 spot on this week's Canadian Albums chart with their new collaborative release, 'Street Dreams.' On the Canadian Hot 100, Beyoncé's "Texas Hold 'Em" ascends to No. 1, while Canadian pop artist Preston Pablo makes a debut.

B.C.-based Punjabi artist Karan Aujla and Indian rapper DIVINE are making moves together on Billboard's Canadian Albums chart this week, with their collaborative project, Street Dreams, debuting in the No. 22 spot.

The seven-track album, released Feb. 16, blends harder hip-hop and smooth R&B pop, the latter shining through especially on the Jonita Gandhi-assisted "Yaad." It's not Aujla's highest spot on the Albums chart — he reached No. 5 in 2023 with Making Memories, his collaboration with Canadian Punjabi artist Ikky — but it gives him some momentum going into his upcoming performance at the Juno Awards on Mar. 24, where he's nominated for TikTok Juno fan choice and breakthrough artist.

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