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Lou Phelps: word

The Juno-nominated rapper returns with a strong new cut produced by WondaGurl. He spits out lines with rhythmic ease, and the entertaining video complements it neatly.

Lou Phelps: word

By Kerry Doole

Lou Phelps - "word" (Last Gang): The 24-year-old hip-hop artist from Montreal burst out of the blocks as a solo act with 2017's Juno-nominated debut, 001: Experiments (it racked up over 1 million plays on SoundCloud), and last year's follow-up, 002 / LOVE ME, produced by his Polaris prize-winning older brother Kaytranada, also made a splash.


Ths new track and video offer further evidence of Phelps' talent. He enlists another star producer in the form of WondaGurl, as the pair linked up during a Samsung Studio Sessions collab during the Vancouver Junos last year. Together they make real magic, with Phelps spitting out lines with rhythmic ease.

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The cut is accompanied by a clever and entertaining video, was directed by Lou’s longtime collaborator, Igal Perets. In a press release, Phelps explains "every time I make a song I have an idea of what the video could be or the visual behind it could be. I watch a lot of movies; I’m a very visual person. I have a feeling that when I hear something, I can visualize what I have in my head and I can translate that to the director, who makes that happen. I think it’s very important to have good visuals when you’re an up and coming artist.” 

"Visuals are really important for an artist because you can drop great music, but if you don’t have the great artistry that accompanies it, whether that’s the visuals or what not, it limits you in what you can become. You become someone who has talent but doesn’t know how to exploit it properly. I feel like that’s the way I see it … I don’t want to be just a rapper; I want to be an artist.”

Phelps is currently on the road in North America with French artist, FKJ (French Kiwi Juice).

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Publicity: Indoor Recess

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Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services
Rb Hip Hop

Shaq’s Classic Song ‘You Can’t Stop the Reign’ Featuring Biggie Is Finally on Streaming Services

There's a more explicit Biggie verse in the vault, according to the NBA legend.

Shaq’s classic with Biggie is finally available on streaming services. The news was broken by FakeShoreDrive on X earlier this week, and the Hall of Fame big man confirmed the news Thursday afternoon (June 13).

The year is 1996 and Shaquille O’Neal and the Notorious B.I.G. are two of the biggest figures in their respective fields. Shaq was entering the last year of his deal with the Orlando Magic before he headed west to the Los Angeles Lakers at the end of the 1995-1996 season. Biggie was getting ready to release his sophomore album, Life After Death, while in the throws of a beef with 2Pac. Big name-dropped the NBA player on the song “Gimme the Loot” off his debut album, Ready to Die, and the two had a mutual respect for each other ever since.

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