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Shania Twain Makes History With ‘Highest-Grossing’ Show in Calgary Stampede History

The iconic Canadian singer performed to a sold-out crowd during the annual country event and also served as the marshal for the opening parade.

Shania Twain at Calgary Stampede 2025

Shania Twain at Calgary Stampede 2025

@shaniatwain/Instagram

Shania Twain has made history.

Last Saturday, the country-pop singer broke a record at her Scotiabank Saddledome show, as this year’s headlining performance at the Calgary Stampede.


According to The Feldman Agency, Twain's sold-out concert — which was the only show held at the venue during the festivities — has become the highest-grossing show in Stampede history. Along with her performance, Twain served as the parade marshal for Friday’s Calgary Stampede Parade. It marked the Canadian icon’s return to the festival in over a decade.

During the parade, Shania shared with the attendees: “This is more of a personal exchange with Calgary, with the Stampede, and I’ll feel like this is my grand welcome.”

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Stuart O’Connor, the Stampede president and board chair, raved about Twain as a headliner. "She truly embodied the grit, determination and passion that’s really so fundamental to the spirit of the Stampede," he told the Calgary Herald. "As a literal Canadian music icon, you could tell how much she meant to so many folks."

On social media, Twain shared a heartfelt sentiment, reflecting on her Stampede appearance and performance. "What a weekend!! I don’t even know where to begin - Calgary, you guys have a special place in my heart ❤️,” she wrote on Instagram.


Twain’s performance in Calgary precedes a series of live tour dates for the Windsor, Ontario, native, which includes six Canadian shows. She will perform at Quebec City festival FEQ on July 12 and Ottawa Bluesfest on July 13.

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Clockwise: Diana Krall, Sarah McLachlan, Dawson Gray, Jordan Smith, Colin James, Tiny Habits, Tommy Lefroy
Collage by Morgan Claringbold

Clockwise: Diana Krall, Sarah McLachlan, Dawson Gray, Jordan Smith, Colin James, Tiny Habits, Tommy Lefroy

Business News

Macklam Feldman Management Celebrates 30th Anniversary

Founded by industry titans Stephen Macklam and Sam Feldman, the Vancouver-born management company works with major music legends like Sarah McLachlan, Elvis Costello and Elvis Costello. Now, Feldman tells Billboard Canada, they are also focusing on a new generation of artists.

Macklam Feldman Management (MFM) is celebrating 30 years.

As the Canadian-born international talent agency embarks on its third decade, the company is welcoming new team members and a bevy of emerging talent.

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