By David Farrell
What Was Said
Death Of Television Update
It took Netflix one year to attract about 7 million subscribers. On Tuesday Disney launched its Disney+ streaming TV service. It attracted 10 million subscribers in one day.
This happened despite the platform crashing because of exceptionally high demand.
What the "TV is dead" imbeciles don't seem to understand is that there's a difference between industry internals and consumer behaviour. Regardless of cord-cutting and network share erosion, people still love to sit on their asses and watch television.
The fact that new and old delivery systems keep playing whack-a-mole with audience shares may be interesting to us, but is of no concern to real people. Distribution methodologies mean nothing to consumers. They want it simple, cheap, and entertaining. How the signal gets to their TV set is of no interest to them.
New streaming services are being born and re-organized every day. According to CNBC, here is the current line-up of major streaming services: Netflix, Hulu, HBO, CBS All Access, ESPN+, DAZN, Crunchyroll, Amazon Prime, and Disney+. Meanwhile, NBC is preparing to launch its ad-supported "Peacock" streaming service by selling $25 million ad packages to advertisers. Yup, that TV thing sure looks dead to me.
The marketing war over streaming TV is just beginning. It's gonna be fun. We'll all be dead long before TV is. — Bob Hoffman, The Ad Contrarian
The company says it will invest $16-billion in Alberta over the next five years to create a high-speed, fibre-optic cable network in the province.
Telus has invested more than $45-billlion in operations and technology in Alberta since 2000 and the company said the new $16-billion investment would be at no cost to taxpayers.
The investment in Alberta is expected to create 5,000 jobs over that time. —
The Sherwood Park News
Ron MacLean addressed Don Cherry's dismissal with a lengthy monologue during the first period intermission of Saturday's "Hockey Night in Canada" broadcast, saying "Coach's Corner is no more."
MacLean opened the intermission segment — the first since Sportsnet fired Cherry on Monday — by speaking alone on camera for nearly five minutes. — The Canadian Press
Amid Don Cherry’s refusal to back down following controversial poppy comments which led to the end of his historic broadcasting career, former Maclean’s magazine editor Jessica Allen decided to attack not just Don Cherry, but rather the entire “altar of hockey” which Canada worships, going on to say that the “white boy” hockey players could have used their parents’ money to instead, travel the world. — Roberto Wakerell-Cruz, The Post Millennial
CFRA host Rob Snow lost his job Wednesday after two decades with the local newstalk radio station.
In an interview with this newspaper, Snow said he got the news at 8:30 Wednesday morning.
“I was told I was part of a restructuring,” he said. “It’s a shock, but it’s the media. The media — whether it’s newspapers, radio, television — it’s all struggling.” — Taylor Blewett, Ottawa Citizen
Bell Media plans to acquire V and AVOD service Noovo.ca in a transaction valued at $25.2 million, with a tangible benefit package of around $2.5 million. — Kelly Towsend, Media In Canada
Red Robinson: The Last Broadcastis the sequel to the best-selling Red Robinson: The Last Deejay. It details the legendary Canadian deejay’s last radio broadcast in the summer of 2017 and provides an in-depth look at the careers of his equally colourful friends and colleagues in the broadcasting industry. — Robin Brunet, Puget Sound Radio
…Apple TV+, the cheapest, is $4.99 per month, while HBO Max, the most expensive, will be $15 monthly. But behind the scenes, the scaffolding for these platforms has cost billions. Disney CEO Bob Iger invested $2.6 billion just acquiring the technology for Disney+; the studio plans to spend almost $1 billion on original content for Disney+ in 2020. Apple TV+ reportedly spent at least $1 billion, and possibly up to $6 billion, developing its relatively tiny slate of 10 shows. AT&T told investors it’ll spend up to $2 billion on HBO Max.
A few popular, easily rewatchable shows such as Friends and Seinfeld—all multicam sitcoms—have turned into billion-dollar bargaining chips. NBCUniversal paid $500 million to pull The Office from Netflix in 2021; WarnerMedia reportedly spent about as much pulling Friends from Netflix onto HBO Max. And in a “staggering” deal rumoured to be worth billions of dollars, HBO Max secured The Big Bang Theory for five whole years. — Sonya Saraiya, Vanity Fair
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion. — eMarketer
Programmatic sales remain a sliver of the podcast ad business. They grew to 1.3% of U.S. sales last year from 0.7% in 2017, according to research by the Interactive Advertising Bureau and PricewaterhouseCoopers LLP.
The most common way to buy podcast ads is directly and on a quarterly basis, the mode by which 38.2% of podcast ads were bought in 2018, according to IAB research. — Sahil Patel, The Wall Street Journal
The American sportscast cable company announced audience statistics for its podcast shows in October. For the third consecutive month, the company’s podcasts reached a new record audience. ESPN Podcasts had a unique verified audience of 8.1 million in the month, besting the 7.5 million it reported in September. Downloads reached 46.1 million, another new record that rose 6% from October 2018. — Anna Washenko, RAIN News
While spoken word consumption is growing, music listening is losing ground. Music’s share of time spent listening to audio has dropped 5% in the last five years, while spoken word is up 20%. Despite this shift, music is still the dominant force in audio, commanding 75% of all listening among Americans 13+, compared to 25% for spoken word content. — Allison Romano, Federated Digital Solutions
The proliferation of electronic media, coupled with the fact that most consumers have their mobile phones close at hand, signifies changes in the way consumers expect their news.
Especially during a crisis.
And these days, “Breaking News” has become something of a joke. Multiple times during most days – including weekends – there are news stories, developments, and surprises no one saw coming. This has put incredible pressure on news outlets, from the nation’s newspapers to cable TV networks to radio news operations. — Fed Jacobs, Jacobs Media
WSJ's Joanna Stern "bumps into" famed YouTube star Mark Rober, and asks him about how he gets an average of 27 million views per video, his upcoming show with Jimmy Kimmel and his plans to go to Mars. — Watch video here