By David Farrell
Why 2019 is a great year for podcast measurement
Jeff Ulster, co-founder and Chief Technology and Content Officer at The Podcast Exchange (TPX), has launched a three-part series about podcast measurement designed to increase awareness and knowledge about the fast-growing audio sector for agencies, brands and other media industry types who are trying to get their heads around the opportunities and challenges in the world of podcast advertising.
For those who aren’t too familiar with podcast tech, Part One of the series is an informative place to start, explain the landscape now and how the adoption of new standards is creating the consistency and reliability that was missing in the past.
Part Two takes a deep dive into the advances that are in process and looks at how podcast ad tech stacks up against other options for ad buyers.
Part Three of this series helps explain how TPX can guide agencies through the exciting-but-noisy world of podcasting, helping target advertising dollars effectively to create successful, measurable campaigns.
Storied NYC FM WPLJ, once a formative voice in American R&R history, has changed format many times over the years, and now promises to become a Christian music station as part of a Cumulus sell-off of six radio stations to contemporary Christian music non-profit Educational Media Foundation.
News Bytes
James Cridland offers his worldly view on the future of radio at Canadian Music Week’s Radio Interactive Summit, taking place in Toronto May 9-10. Details here.
– The public disputation pitting a dissident shareholders group against the board of directors of JAZZ.FM91 Toronto heats up Friday as the two parties face off at a special meeting of members, capping weeks of insults between the two camps.
– Antony Robart and Jennifer Valentyne are joiningGlobal News Morning Toronto, starting Mar. 4. Robart, most recently co-anchor of Global News at 11, and Valentyne, who has been co-hosting mornings on Corus’ Q107 (CILQ-FM) Toronto for the past two years, will host the new show which replaces the Toronto edition of The Morning Show. The news comes on the heels of Global’s Jan. 28 announcement that the national morning programming will extend its runtime from 30 minutes to one hour.
– Broadcast Dialogue reports Matt Gurney is among those caught up in a restructuring last week at Corus Entertainment in Toronto. Gurney, the host of The Edge with Matt Gurney on AM 640 (CFMJ-AM) Toronto, had been with the station since 2016.
Amazon says it will not build a headquarters in New York following mounting opposition, the company said in a statement Thursday.
Two youthful entrepreneurs hit pay dirt with digital community apps
Sports media startup Overtime has raised a US$23M Series B round of funding, bringing its total funding to $33.5M. Their vision is one that some community news services might consider going forward. – Business Insider
Huawei’s western charm offensive losing its charm
The Chinese tech firm has embedded itself in global audience consciousness with rich sponsorship deals of national sports and cultural events, but the murky world of political intrigue and alleged espionage could be sullying the brand’s image. – Kelvin Chan & Robert Gillies, Global News
California governor suggests Facebook, Google pay us for user data
The data dividend proposal follows the state legislature's passage last year of a landmark data privacy bill, granting consumers specific rights related to their personal digital information that's collected, shared or maintained by businesses. The legislation allows consumers to request that personal information be deleted and requires companies that collect personal data to disclose how and why it's used. – Gavin Newsom, CNBC
Think TV is dying? You’re forgetting about the ‘Knopfler Effect’
New Ebiquity data questions whether TV’s superiority for marketing effectiveness will last beyond five years, but it ignores people’s propensity to change behaviour as they get older. – Mark Ritson, Marketing Week
Study: TV stations should focus more on depth and emotion in stories
Survey respondents offered a more complex picture of audience preferences on the spectrum of efficiency to depth. Indeed, asked to describe what their ideal local news program would look like, respondents fairly consistently chose depth over efficiency. – Al Tompkins, Poynter
