FYI
When 'Free Promotion' Doesn't Pay In A Digital World
Before digital platforms, it was pretty clear what constituted free promotion that contributed to record sales and concert attendances, but the economies of scale have shifted and what once worked may now be working against an artist's best interest and income.
January 05, 2018
![Noel Gallagher [L] and Liam Gallagher of Oasis at the “Oasis: Don’t Look Back in Anger” premiere at The 83rd Venice International Film Festival on September 5, 2026 in Venice, Italy.](https://ca.billboard.com/media-library/noel-gallagher-l-and-liam-gallagher-of-oasis-at-the-oasis-dont-look-back-in-anger-premiere-at-the-83rd-venice-internationa.jpg?id=67776362&width=600&height=600&quality=50&coordinates=157%2C0%2C157%2C0)
