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Polaris Music Prize Partners With Music Canada On Music Engagement Program

Polaris Music Prize and Music Canada have partnered on a new initiative called the Polaris Community Development Program that will aid 10 Canadian not-for-profit music organizations annually “to su

Polaris Music Prize Partners With Music Canada On Music Engagement Program

By External Source

Polaris Music Prize and Music Canada have partnered on a new initiative called the Polaris Community Development Program that will aid 10 Canadian not-for-profit music organizations annually “to support and develop the music community by eliminating barriers to access for engaged music creators, entrepreneurs and change makers.”


In 2018, participating organization will receive tickets to the Polaris Music Prize Gala to distribute to individuals who directly impact or participate in the organization's music programming, courtesy of Music Canada.

"Our objective is to provide aspiring music professionals, who normally lack the means or access to music events, an opportunity to participate in the industry and community that Polaris attracts," Polaris ED Steve Jordan said in a statement. "Our hope is that by lifting these barriers we can in a small way help develop diversity in the next generation of music supporters and protectors."

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In the same media release, Music Canada EVP Amy Terrill stated: "Music Canada is committed to challenging the status quo and advancing practical solutions to improve equity and representation in the Canadian music industry. Polaris Music Prize, an organization focused on artistic excellence with a history of celebrating diverse sounds and viewpoints, is the perfect host for this program."

Participating organizations in the 2018 Community Development Program can be found at polarismusicprize.ca/sponsors.

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Dirk McMillan (left) and Danica Bansie​
Warner Music Canada

Dirk McMillan (left) and Danica Bansie

Record Labels

Warner Music Canada Hires Dirk McMillan and Danica Bansie in Marketing and Sync & Licensing Roles

McMillan joins the label as senior director of marketing to drive digital strategy, campaigns and artist development, while Bansie takes on the role of director of sync and visual media licensing, handling placement opportunities across film, television, video games and advertising.

Warner Music Canada has made two key hires.

The label has added two new faces to its team, appointing Dirk McMillan as its new senior director of marketing and Danica Bansie as the director of sync and visual media licensing.

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