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Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

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Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

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Kesha
Brendan Walter

Kesha

Chart Beat

Kesha Brings 'Holiday Road' to The Billboard Canadian Hot 100

The newly independent pop singer's cover of Lindsay Buckingham's 1983 song from National Lampoon's Vacation was first released as a Spotify exclusive for the holidays. Michael Bublé's Christmas, meanwhile, remains at No. 1 on the Canadian Albums chart.

Kesha has brought an under-appreciated holiday gem back to the charts. Her version of "Holiday Road" debuts on this week's Billboard Canadian Hot 100 (dated Dec. 28, 2024) at No. 83.

"Holiday Road" was originally released in 1983 by Fleetwood Mac legend Lindsey Buckingham and serves as the propulsive opening theme to the Chevy Chase-starting classic comedy road trip film National Lampoon's Vacation.

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