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Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

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Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

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Swiftcouver sign in Vancouver.
Destination Vancouver/Instagram

'Swiftcouver' sign in Vancouver.

FYI

Music Biz Headlines: FACTOR's Missing Millions, Les Cowboys Fringants' Anglo Fans

Topics in the headlines this week include Andy Kim Christmas, Martin Scorsese exploring the Beatles and Taylor Swift's Vancouver takeover.

FACTOR's missing millions remains the biggest Canadian music industry story this week. On the eve of his star-studded charity concerts, Hall of Fame songwriter Andy Kim reflects upon his career with candour, while Taylor Swift's three shows in Vancouver this week keep her in the headlines.

We look at these topics and much more in our weekly roundup.

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