Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for

Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription



As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer



Alex Dozois



Montreal's Geoffroy Delivers a Bright New Sound on 'Good Boy': New & Upcoming Canadian Album Releases

Also out this week is new work from Jim Cuddy, Tevet Sela, Kym Gouchie and Ellen Doty.

Canadian albums are in the spotlight this week, as the Polaris Music Prize announced its 40-album long list for best of the year. Longtime post-hardcore favourites Alexisonfire, meanwhile, announced a new live album.

This week also brings a number of new releases, including ever-evolving Montreal artist Geoffroy. He joins Blue Rodeo frontman Jim Cuddy, who has a new solo release, as well as Christin Hyshka, The Hi Tops,Maggie Andrew, Kym Gouchy, Wild Remedy and more. Others announcing new album release dates are Mo Kenney, Mia Kelly and KROY.

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