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FYI

Lil Berete: Chase Cash

The fast-rising Toronto rapper teams up with a comrade from London on a snappy track that shows a new lyrical maturity.

Lil Berete: Chase Cash

By Kerry Doole

Lil Berete: Chase Cash ( (New Gen / XL Recordings): This young Toronto rapper has been tagged by many industry observers as having the potential to be the next big thing from the 6ix. He first made a splash with Icebreaker, a mixtape mainly about growing up in the Regent Park 'hood, that has amassed over 14 million global streams, and last year's track No Makeup has over 1.6M YouTube views. 


A label press release states that "his next mixtape (expected to drop this fall) will see a more international, mature side of Berete as the playfulness of his youth has recently been coloured with the more serious issues he’s been up against recently."

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This new single, Chase Cash, also features young London singer/rapper Deno. The collaboration came about after Berete was banned from filming videos in his home estate around the time the area had experienced a string of violence that resulted in Berete losing some close friends. Seeking solace and peace of mind, he headed to London, where he met Deno.

Both rappers display a nice smooth flow on the cut, and the lyrics show some welcome maturity - "we just let bygones be bygones, we ain't never trying to die young." The video was shot in Addis Ababa, Ethiopia, and features some eye-catching street scenes. Expect both the track and the clip to stir up some action.

Links

Website

Twitter 

Instagram 

Label contact: Ronan O'Leary, Beggars

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MUSIC AWARDS JAPAN
Billboard Japan

MUSIC AWARDS JAPAN

Awards

Largest Music Awards in Japan Based on Data From Billboard Japan & More Set for May 2025 in Kyoto

MUSIC AWARDS JAPAN will recognize more than 60 categories for works and artists that have been popular from Jan. 29, 2024, to Jan. 26, 2025.

The Japan Culture and Entertainment Industry Promotion Association (CEIPA) has announced the launch of a new music award called MUSIC AWARDS JAPAN, with the inaugural event set for May 22, 2025, at the Rohm Theatre Kyoto.

This award will recognize more than 60 categories, led by the six major ones including Song of the Year and Artist of the Year, for works and artists that have been popular from January 29, 2024 to January 26, 2025. Candidates will be automatically selected using objective metrics linked to data from Billboard Japan and more. Five nominees will be selected from these candidates by domestic voting members, and the award winners will be decided from among the nominees through a rigorous selection process by domestic and overseas voting members.

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