advertisement
FYI

Black Music's Disquiet Over Juno Recognition

In a time when Daniel Caesar and Drake run streaming, will the Junos properly recognize the Black artists drawing attention to Canada's music scene?

Black Music's Disquiet Over Juno Recognition

By External Source

Since 1970, the Juno Awards have been an annual ceremony that recognizes the artistic and technical achievements of Canada’s music industry—however, Black music categories, as well as genres made by marginalized communities in general, are rarely, if ever, televised. Little change appeared in sight for more than a decade until 2011 when Drake, who was nominated in six separate categories that year, was asked to host the Juno Awards. He would not only be the first rapper to ever be asked to host the award show, but also the first Black host in its 41-year history. But what should’ve been a trophy sweep resulted in Drake snubbed in every single category for his debut Thank Me Later. "He had one of the biggest years ever in rap history as far as being a Canadian, they have him hosting the entire thing…. and to me, it's disrespect, what they did. Absolute disrespect,” Kardinal Offishall would later tell the Toronto Star.


advertisement

Since then, Drake has not attended the national award ceremony. And though he’s been nominated and won several awards since, some of his biggest achievements have failed to be recognized. More recently, Jazz Cartier’s 2017 speech following his win for ‘Rap Recording of the Year’, addressed the awarding committees directly and in a since-deleted Instagram post saying, “…also @thejunoawards while you guys enjoy all the hip-hop in the world at your after parties, next year you gotta have this category filmed on television.”

This year marks a turning point in hip-hop’s relationship with the Juno Awards, and it probably stands to be its most volatile position to date. According to Nielsen’s 2017 Canada Music Year-End Report, Hip-Hop/R&B was the “fastest-growing music genre of the year, with an 86% increase in audio on-demand streaming consumption over 2016.” Additionally, seven of Canada’s most streamed artists of the year came from the Hip-Hop/R&B genre, including Drake and The Weeknd. With those statistics, it would only make sense that the most popular genres in Canada—and North America, overall—would finally receive their due praise. Twenty years after The Rascalz first rejected their Juno Award, the conversation continues, but this time a new question is on the horizon: do our homegrown talents, who’ve earned accolades and praise elsewhere in the world before Canada, still need the Junos?
- Erin Ashley, Award Shows Need Rappers More Than Rappers Need Award Shows, Noisey
advertisement
William Prince

William Prince

FYI

Music News Digest: William Prince Announces National Tour, Abigail Lapell & Julian Taylor Amongst Folk Music Ontario Award Winners

Also this week: 11 music industry associations from across the country converge for Come Together in Toronto , The Trews launch a new album with an intimate event and more.

Juno-winning Indigenous roots singer/songwriter William Prince has just released a new album, Further From the Country, and announced a cross-Canada tour for early 2026. That trek begins in Saskatoon on Feb. 28, closing out at Toronto's Massey Hall (his third headlining appearance there) on March 21, then followed by an April 25 homecoming show at Winnipeg's Centennial Concert Hall. Support act on the tour is Boy Golden, who produced Prince's new record. Tickets go on sale Friday (Oct. 24) here. On Nov. 18, Prince, Boy Golden and Whitehorse play Canadian label Six Shooter’s Cosmic Country Night at Brooklyn's Union Pool.

advertisement

keep readingShow less
advertisement