Big Loud Launches Joint Venture Rock Label With Severance Records

Nashville-based Big Loud, home to artists including Morgan Wallen and HARDY, has revealed a joint venture with Nashville-based indie modern rock label Severance Records.

Former Elektra Entertainment co-president Mike Easterlin, along with former Atlantic Records GM/senior vp of A&R Steve “Stevo” Robertson, serve as co-presidents of Severance Records. The new label launches with flagship signing Dexter and The Moonrocks, who are booked by WME’s Mike Krug, and managed by Lion’s Claw Entertainment’s Chris Schoemann, and Joe Greenwald (Marketing & Promotion).

“Stevo and I could not be more excited to be joining the Big Loud family,” Easterlin said in a statement. “(Big Loud Partners) Seth (England), Joey (Moi), Craig (Wiseman), and (Big Loud Rock / Big Loud Management Partner + President) Greg (Thompson) have been so supportive from the first time we met about building this partnership together. Watching the company that Big Loud has become in the country space only drives Stevo and I to want to make Severance Records the same kind of force in the alternative space. Our goal is to be rooted in Nashville, but global in vision.”

Prior to his work as co-president of Elektra, Easterlin had worked as president and GM at two of the company’s labels – Fueled By Ramen and Roadrunner Records. His career also includes roles at Virgin Records and Island Def Jam. Along the way, he’s worked with artists including Smashing Pumpkins, Lenny Kravitz, Nickelback, Panic! At The Disco, Paramore and Bailey Zimmerman.

During his 25-year tenure at Atlantic Records, Robertson signed Shinedown, Paramore, Rainbow Kitten Surprise, Knox and A Day to Remember, and helped develop artists including GAYLE, Collective Soul, Seven Mary Three, Matchbox 20 and more.

“I’m a fan of so much of the music Mike and Stevo have discovered and promoted throughout their careers,” Big Loud Partner / Producer / President of A&R Joey Moi said in a statement. “Working with them on building and establishing some incredible new rock and alternative acts is something we’re all really looking forward to.”

“Mike and Stevo have championed some of the most exciting, culture-driving music of the last two decades, so when the opportunity to work with them in this capacity came up, it was an instant ‘yes,’” Big Loud partner and CEO Seth England said in a statement. “We’re grateful to partner with them and build a legacy together with Severance.”

“When Mike (Easterlin) and I laid the groundwork for Severance Records, we were driven by a genuine love for rock music and an instinct to follow its evolving path,” Robertson said in a statement. “In an industry that seemed to have momentarily turned away from rock, we felt a strong undercurrent – a shift back towards the authentic sounds of guitars and raw attitude. Dexter and The Moonrocks struck a chord with us immediately. While being influenced by greats like Nirvana and Kings Of Leon, they’re a bridge to the future of rock, blending influences from rock legends and contemporaries like Rainbow Kitten Surprise and Colter Wall. Their sound is the DNA of Severance Records – rediscovering and redefining rock with a fresh perspective, especially with a nod to Southern roots.

“We’re shaping a unique culture. Our focus is alternative – alt-rock, alt-pop, alt-country, and indie rock. We’re drawn to authentic, unconventional sounds. Dexter and The Moonrocks are at the forefront of that. As our first signing, they represent the distinct sound of Severance Records.”

This article was first published by Billboard U.S.