Here is this week's Luminate Data Market Watch report which features Canadian music stats for the current week and year-to-date comparisons to last year.
Here is this week's Luminate Data Market Watch report which features Canadian music stats for the current week and YTD with comparisons to last year. This chart is published every Tuesday. The abbreviation "TEA" is a term used to describe the sale of music downloads or singles. A track equivalent album is equal to 10 tracks, or 10 songs.
Kendrick Lamar 2025 Super Bowl Halftime Show headliner
"The Compton kid has completely cracked the code," one fan wrote.
Kendrick Lamar is heading to the Super Bowl — and fans certainly have something to say about it.
On Sunday (Sept. 8), the superstar Compton rapper was announced as the headliner for the 2025 Apple Music Super Bowl LIX Halftime Show, set for Feb. 9, 2025 in New Orleans. This marks the second time K. Dot will grace the stage at the NFL’s main event, after he was a special guest alongside Dr. Dre’s West Coast hip-hop showcase in 2022.
“You know there’s only one opportunity to win a championship,” Lamar says in a promotional clip on Instagram for his performance at the big game. “No round two’s.”
Naturally, fans lit up social media shortly after the announcement, with many commenting on Lamar’s high-profile rap beef with Drake and others expressing disappointment over New Orleans native Lil Wayne not being chosen to represent his hometown at the Super Bowl. Others shared their excitement over Lamar possibly bringing his anthemic Drizzy diss “Not Like Us” to millions of viewers around the world.
“The Compton kid has completely cracked the code,” one fan commented under Kendrick’s Super Bowl announcement on Instagram. Another user wrote on X (formerly Twitter), “HE IS ON TOP OF THE WORLD.” That sentiment was echoed in another X comment. “OMG!!!!!!!!! THIS IS KENDRICK LAMAR’S YEAR!!!!!!,” a fan wrote.
“I don’t usually watch the Super Bowl, but I’ll absolutely be watching for the Kendrick concert,” another added on X.
As expected, countless fans on social media also took the opportunity to bring Drake into the conversation, with dozens of onlookers referencing K. Dot’s back-and-forth diss tracks with the Toronto MC earlier this year. The beef culminated with Lamar’s “Not Like Us,” which became a monster hit, topping the Billboard Hot 100 chart for two nonconsecutive weeks in May.
“Love this! Can’t wait to hear not like us on the world stage. Drake finna cry in the corner,” someone commented on the NFL’s X account, while another added that the 6 God’s fans are “in shambles” following the news. “They just gave bro the opportunity to diss tf outta drake on super bowl,” a user wrote on Lamar’s Instagram page. “drake drops 100 gigs of throwaway bs. kendrick drops a SUPER BOWL ANNOUNCEMENT,” another wrote on X, referencing Drake’s recent drop of content.
Some also speculated the possibility of Kendrick squashing his beef with Drake by inviting him onstage during the halftime show. “Special guest, drake?” an X fan questioned. Another person on Lamar’s Instagram joked, “Scenes when he brings out drake and they squash the beef and make out with each other.”
Lil Wayne’s name became a trending topic on X following K. Dot’s Super Bowl Halftime Show announcement, as numerous Weezy fans found it disrespectful to overlook the veteran rapper, who hails from the Louisiana city.
“Not having Lil Wayne headline is a slap to the face,” a person commented under Lamar’s announcement on Instagram. “Lil Wayne def should’ve been picked to perform at the superbowl. He’s literally from New Orleans and a rap legend…,” another wrote on X. Another Instagram commenter suggested that inviting Wayne onstage as a special guest would be “next level.”
Other social media comments ranged from which other special guests Lamar might invite to join him on stage — including the possibility of Eminem and Beyonce — while others hope that K. Dot’s Super Bowl gig will also bring an announcement of a new album. Lamar’s last studio release, Mr. Morale & The Big Steppers, debuted at No. 1 on the Billboard 200 in May 2022.
The Super Bowl Halftime Show will be shown live on Fox from the Caesars Superdome in New Orleans on Feb. 9. It will also be the sixth year that the show will be programmed by Roc Nation, which is executive producing the show alongside Jesse Collins, produced by DPS and directed by Hamish Hamilton. Creative direction for Lamar’s performance will be provided by pgLang, the creative imprint co-founded by the rapper.
