Universal Music Brings Its Acts To The CFL
Following the initiative's success last year, the label and the Canadian Football League are reprising the Thursday Night Football Concert Series this season. The lineup of performers is a stellar one.
By FYI Staff
Canadian music and the Canadian Football League (CFL) are partnering in serious fashion this season via the Thursday Night Football Concert Series. This partnership between the League and Universal Music Canada sees major Canadian acts entertaining fans at nine games between June 13 and Aug. 8.
Additionally, the CFL and Universal Music Canada expanded their partnership to include in-game broadcast music exclusivity and working with individual teams for music-related gameday themes, raising the excitement level of the CFL gameday experience.
In a press release, Kristen Burke, Executive Vice President and General Manager at Universal Music Canada, states “There’s nothing like the energy you feel from a crowd rooting for their team or an audience singing at the top of their lungs during a live show. After a successful partnership during the 2018 season, we’re thrilled to bring another year of electrifying live concerts from our roster of exciting artists to Thursday Night Football fans."
“We saw increased exposure for our 2018 performers from football fans across the country, and we’re back in 2019 with another not-to-be-missed line-up.”
Vanessa Morbi, CFL Vice President, Marketing and Digital, states, “The energy surrounding Thursday Night Football has been a resounding success with the addition of live concerts to our game nights.
"Our fans have responded to the excitement: the CFL saw a 20 percent increase in the 18-to-49 demographic on television and the property has quickly become the highest-rated weeknight on the CFL schedule.”
SCHEDULE: THURSDAY NIGHT FOOTBALL CONCERT SERIES
June 13- 7:30 p.m. Saskatchewan at Hamilton, The Trews
June 20 - 7:30 p.m. Saskatchewan at Ottawa, Monster Truck
June 27 - 7:30 p.m. Edmonton at Winnipeg, The Reklaws
July 4- 7:30 p.m Hamilton at Montreal, Zach Zoya
July 11 - 7:00 p.m. Edmonton at BC, Tim Hicks
July 18- 7:00 p.m. Toronto at Calgary, The Northern Pikes
July 25 - 7:30 p.m. Toronto at Edmonton, Jade Eagleson
August 1 - 7:00 p.m. Winnipeg at Toronto, Classified
August 1 -7:30 p.m. Hamilton at Saskatchewan, Chad Brownlee
August 8 7:30 p.m. Calgary at Winnipeg, Crown Lands
Fans can find additional information and purchase tickets for Thursday Night Football Concert Series games by visiting cfl.ca/tnf.
The Trews will perform at halftime at the 2019 CFL Kickoff in Hamilton on June 13.
Aya NakamuraMarion Gomez/Billboard France