‘This One Hurts’: Rolling Loud Australia 2026 Is Canceled
"We're really disappointed to announce that Rolling Loud Australia in Sydney and Melbourne will not move forward."
Gunna performs during the Wun World Tour at MGM Music Hall on Nov. 17, 2025 in Boston, Massachusetts.
Rolling Loud Australia 2026 has been scrapped just a week before showtime.
The hip-hop fest was meant to return this year for the first time since 2019, this time with shows in two east coast cities. Gunna was booked to headline the even, which was to touch down Saturday, March 7 at Sydney’s Centennial Park and wrap up Sunday, March 8 at Melbourne’s Flemington Racecourse.
Those shows won’t be going ahead. A statement posted to Rolling Loud Australia’s social channels and official website reads, “we’re really disappointed to announce that Rolling Loud Australia in Sydney and Melbourne will not move forward.”
Reps for the global hip-hop brand point the finger at local partners Primuse Entertainment, claiming important deadlines and obligations weren’t met. “These ongoing delays left us without the necessary guarantees so close to the event,” the statement claims. Ticket owners will be refunded, with further details to be provided by the event organizers and or the official ticketing partners
“This one hurts,” the message reads.
Other international performers on the bill included Ken Carson, Sexyy Red, Tyga, Swae Lee, Lil Tjay, Ski Mask the Slump God, NLE Choppa, Quavo, Ian and rising rapper Osamason.
Billboard reached out to Primuse Australia for comment. “We are aware of media reports regarding Rolling Loud Australia. As the local promoter, we are currently in discussion with Rolling Loud and will provide an official update as soon as possible,” reads its own media release. “We ask fans to wait for confirmed information, which will be communicated directly via our official channels.”
It’s an unfortunate end to Rolling Loud Australia 2026, which was reentering a festivals landscape cratered by festival cancelations. In recent years, Esoteric Festival, Caloundra Music Festival, Splendour in the Grass, Groovin the Moo, Listen Out and other major events have either paused their events, or disappeared entirely from the calendar.
MasegoCam Hicks