Prism Prize Videos Revisited
The compelling high quality of the Top Ten contenders for the recent annual prize honouring Canadian music videos justifies giving them more exposure. Here are the acclaimed clips for Alvvays and Alice Glass.
By FYI Staff
The Prism Prize annually honours the best Canadian music videos. The gala awards ceremony was held in Toronto earlier this month, and the Top Ten videos in contention arguably comprised the strongest crop of contenders yet. That justifies giving the nominees further exposure, beginning with a couple here.
Alice Glass - Without Love
Alice Glass fights back in her new video "Without Love." Watch the former Crystal Castles powerhouse glitter in her comeback visual, produced by The FADER.
A mesmerizing display of cinematography brings the beautifully decaying set design to life in this skin-crawling visceral experience; a style that has defined the career of director Floria Sigismondi, an adventurous artist and filmmaker who has worked alongside the likes of White Stripes, Marilyn Manson and David Bowie.
Sigismondi credits her inspiration to ceramic artist Jessica Cooper. When asked about the core concepts of the video, she notes, "I like the idea of something beautiful and dark living simultaneously in the same place, 'Without Love' has those themes. There are also themes of losing yourself, being told how to be, what to say ('tell me what to spit')."
Her clip has notched an impressive 1.15 million views on YouTube.
Director: Floria Sigismondi
Producer: Coleen Haynes
Production Company: MAAVVEN & The FADER
Alvvays - Dreams Tonite
This video features a cruise down nostalgia avenue from acclaimed director Matt Johnson (Nirvanna The Band the Show, The Dirties). The official video for the hit single Dreams Tonite by indie pop band Alvvays is taken from their second studio album Antisocialites.
Utilizing atmosphere from her vocal induced day-dream, lead singer Molly Rankin finds herself lost in the sea of people, becoming a living characteristic of the moving portrait. Superimposing Rankin into the National Film Board of Canada’s archival footage of the 1967 World’s Fair, which was held in Montreal during the summer of that year, blurs the sense of reality, bringing the viewer into her affliction and longing for love. This video has attracted 1.4M YouTube views
A shy kids/ Zapruder Films production
Director: Matt Johnson
Producer: Matthew Miller
Director of Photography & Design: Jared Raab
Editing & VFX: shy kids
Funded by MuchFACT, A (former) division of Bell Media
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