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Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

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Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

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The Weeknd
Holly McCandless Desmond

The Weeknd

Rb Hip Hop

The Weeknd Tests the Depths of His Soul in Ominous ‘Hurry Up Tomorrow’ Film Trailer: Watch

The thriller is slated to hit theaters on May 16.

The Weeknd has shared another glimpse into his upcoming Hurry Up Tomorrow film ahead of its nationwide theater release on May 16.

The ominous thriller received a second trailer on Tuesday (April 1) as the Toronto singer/actor took viewers further into his bewildering odyssey. Jenna Ortega and Barry Keoghan serve as The Weeknd’s co-stars in the movie directed by Trey Edward Shults.

This article was originally published by Billboard U.S.

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