By David Farrell
What do long-term rating trends say about Edmonton and Calgary format flips?
After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.
Paul McCartney, a master of content marketing
Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes
What marketers can learn from Hollywood
In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription
Podfade
As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality.
Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media
Law and Order creator Dick Wolf creating crime podcasts
New storytelling company Endeavor Audio will produce the series – Ad Week subscription
Worth Reading
Canada’s Aurora Cannabis reportedly talking with Coca-Cola – Bloomberg
Coors readying marijuana-infused drinks for Canada – CNBC
A mathematical model captures the political impact of fake news – Medium
Google improves its song recognition service – The Next Web
Social ad spending: A look at the ‘other guys’ – eMarketer
