Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for

Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription



As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer



Billboard Japan


Music News

Japan’s MILLENNIUM PARADE Coming to Toronto on 2024 Global Tour: See the Schedule

The band, led by Daiki Tsuneta of King Gnu, will kick off the trek on Nov. 2 in Mexico City.

MILLENNIUM PARADE is set to launch its first-ever global tour called the WHO AND HOW TOUR 2024 in November, traveling to nine cities around the world for 10 shows.

The band, led by Daiki Tsuneta of King Gnu, will kick off the trek in Mexico City, then hit Los Angeles, New York, Toronto, Berlin, Paris, London, Utrecht, and Tokyo. The Tokyo shows will take place at Tokyo Garden Theater on Dec. 19 and 20. The tour will mark the first time in three years that the band performs live.

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