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Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

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Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

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Charli XCX & Troye Sivan
Jacob Bixenman

Charli XCX & Troye Sivan

Concerts

Charli XCX & Troye Sivan Brought Brat Summer to Montreal: 6 Best Moments at the Sweat Tour's Second Date

Here are the best moments from the joint headline concert at Place Bell, which brought Brat Summer energy to Laval, Quebec, complete with a rave cage under the stage.

Charli XCX and Troye Sivan brought Brat Summer to Montreal on Monday night (September 16).

The pop star duo took to the stage at Montreal suburb Laval for the second stop on their joint headline Sweat Tour (the opener took place in Detroit two days earlier), and things definitely got sweaty in the room, as they turned Place Bell arena into a private club for one night only.

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