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Media Beat: September 19, 2018

By David Farrell

What do long-term rating trends say about Edmonton and Calgary format flips?

After analyzing the Vancouver market, Steve Faguy looks at these two Alberta markets for CARTT.ca.


Paul McCartney, a master of content marketing

Sir Paul McCartney has always had a knack for content marketing. He goes further than concerts, further than getting radio play, even at times showing a real talent for public relations. In support of his new album, Egypt Station, he's become a content-generating "clean machine." But it's because he has to. – Will Burns, Forbes

What marketers can learn from Hollywood

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story, not just awareness of the film, and watch success blossom from there. – Ad Week subscription

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Podfade

As the podcasting boom rolls on, an increasing number of industry observers are using variations of the term “podfade” to describe the current reality. 

Like any boom town, podcasting is moving from the early excitement phase into the “can I make a living doing this” phase. – Ken Mills, Spark Media

Law and Order creator Dick Wolf creating crime podcasts

New storytelling company Endeavor Audio will produce the series – Ad Week subscription

Worth Reading

Canada’s Aurora Cannabis reportedly talking with Coca-ColaBloomberg

Coors readying marijuana-infused drinks for CanadaCNBC

A mathematical model captures the political impact of fake newsMedium

Google improves its song recognition serviceThe Next Web

Social ad spending: A look at the ‘other guys’eMarketer

 

 

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Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires
Awards

Oscar Voting, Nominations Announcement Delayed Again Due to L.A. Wildfires

The Academy of Motion Picture Arts & Sciences has announced updates to its 2025 Oscars key dates and schedule of events due to the impact of the Los Angeles-area fires. The Oscar telecast is still set for March 2, but the nominations announcement is being delayed for the second time to Jan. 23 — and will now be held virtually. The Oscars nominees luncheon, always an A-list event, will not be held this year.

“We are all devastated by the impact of the fires and the profound losses experienced by so many in our community,” Academy CEO Bill Kramer and Academy president Janet Yang said in a joint statement. “The Academy has always been a unifying force within the film industry, and we are committed to standing together in the face of hardship.

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