David Bray Summarizes Top Line PPM Share Numbers
In a world overrun by Covid-19, not to mention racial disputes and protesting in the streets, this doesn’t seem to hold the same significance that it usually would have.
By External Source
In a world overrun by Covid-19, not to mention racial disputes and protesting in the streets, this doesn’t seem to hold the same significance that it usually would have. The latest PPM radio ratings were released today. The new PPM release from Numeris completes the thirteen-week period covering Feb. 24, 2020, to May 24, 2020. This period includes listening that occurred during the Covid-19 pandemic.
Home tuning has increased during this time frame. Currently, in-home tuning represents 62% of total tuning this spring compared to 48% last quarter for A12+.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 17.9 % share for A12+ (up from 15.5%). CBC Radio One takes the #1 spot with ladies 25-54 delivering a 13.8 % share (up from 10.3 %). Undoubtedly, in an example of how crazy these times are, CHFI-FM holds the #1 spot for males 25-54, posting a 14.0 % share (up from 11.3% in the last 13-week book). You won’t believe this. CHFI-FM leads the way for M18-34 with a 32.0%. (yes, 32.0%). Get ready for this. For F18-34, Q107 leads, posting a 13.6% tied with CHFI at 13.6%.
Vancouver: CKNW grabs the #1 spot for A12+ with a 15.8% share of hours tuned (up from 14.4%). Listen to this one. Taking the top spot for F25-54 was ROCK 101, posting a 14.3% share (up from 8.4% last time out). FOX grabs the lead for M25-54 listeners, delivering a 15.0 % share (up from 13.0 %). The FOX is out in front for M18-34 with a 21.6 % share of hrs. tuned. Here we go again. When it comes to Females 18-34 ROCK 101 leads with a 16.2% share.
Edmonton: CBC Radio One takes #1 with A12+, posting a 10.1% share of hours tuned (up from 8.6 %).
Bear leads the way posting a 21.9% (up from 17.7) %. NOW led with F18-34 delivering a 15.7%.
Calgary: CBC Radio One leads the way for A12+ with a 9.7% (up from 8.8%) 101.5 Today Radio is popular with the ladies, taking #1 spot for F25-54 delivering a 14.8% share (up from 9.5%). For M25-54, X92.9 rules with a 12.1% (up from 10.2%). X92.9 takes the top spot for M18-34 delivering an 11.4%. 101.5 Today Radio steps up and out front for F18-34 posting a 14.8% share (down from 18.3%).
Montreal: CHMP 98.5FM is #1 for A12+ (Franco) with a 24.7% share (up from 19.6%). For A12+ (Anglo) CJAD 800 is #1 with a 32.6% (up from 20.1%). 105.7 Rythme is tops with the ladies, taking #1 spot for F25-54 (Franco) delivering a 19.2% share (down from 21.2%). For F25-54 (Anglo) The Beat 92.5 is waaay out in front #1 with a 28.6% share (down from 34.3). For M25-54 (Franco), CHMP is on top at 20.7% share (up from 15.1%). For M25-54 (Anglo), CHOM is #1 at 26.7% (up from 24.4%).
For a deeper dive, visit Bray & Associates.
