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FYI

Canada 360: Stats On Music Streaming Platforms

This is the 3rd of a 3-part series about current music trends as researched and compiled by the Nielsen Company and published in the Canada 360 Report – 2019.

Canada 360: Stats On Music Streaming Platforms

By FYI Staff

This is the 3rd of a 3-part series about current music trends as researched and compiled by the Nielsen Company and published in the Canada 360 Report – 2019. Today’s analysis highlights streaming, a contentious delivery platform that is earning record companies with deep catalogues windfall profits, and a growing number of acts a steady income.


Highlights

– Music listeners are now spending 33% of their weekly time streaming, up from 28% in 2018.

– 12% of listeners surveyed say they are likely to start subscribing to a paid service within the next 6 months. Nielsen suggests that the number represents a total of 3.4M potential customers.

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– 46% of Teens are more likely to stream from a video platform, compared to 35% of Millennials.

- Video streamers spend an average of 30 hours a week listening to music.

– 52% of those surveyed are agreeable to watch ads in exchange for free music videos online.

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Shhenseea, MOLIY, Skillibeng and Silent Addy
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Shhenseea, MOLIY, Skillibeng and Silent Addy

Awards

Here’s Why ‘Shake It to the Max’ Was Deemed Ineligible at the 2026 Grammys — And Why Its Label Calls the Decision ‘Devoid of Any Common Sense’

Representatives from the Recording Academy and gamma. CEO Larry Jackson comment on one of this year's most shocking Grammy snubs.

Few phrases define the year in music and culture like Moliy’s scintillating directive to “shake it to the max.” The Ghanaian singer’s sultry voice reverberated across the globe, blending her own Afropop inclinations with Jamaican dancehall-informed production, courtesy of Miami-based duo Silent Addy and Disco Neil. Originally released in December 2024, Moliy’s breakthrough global crossover hit ascended to world domination, peaking at No. 6 on the Global 200, thanks to a remix featuring dancehall superstars Shenseea and Skillibeng. Simply put, “Max” soundtracked a seismic moment in African and Caribbean music in 2025.

Given its blockbuster success, “Shake It to the Max” was widely expected to be a frontrunner in several categories at the 2026 Grammys. In fact, had the song earned a nomination for either best African music performance or best global music performance, many forecasters anticipated a victory. So, when “Shake It to the Max” failed to appear on the final list of 2026 Grammy nominees in any category earlier this month (Nov. 7), listeners across the world were left scratching their heads — none more than gamma. CEO Larry Jackson.

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