2022 Prism Prize Eligible Video: Mattmac ft. Caid Jones - Run It

By External Source

The 2021 Prism Prize for Best Canadian Music Video was awarded to Theo Kapodistrias, for his clip for Haviah Mighty’s Thirteen. We will continue to profile noteworthy Canadian videos that are eligible for the 2022 prize, including this one from a Manitoban singer/songwriter.

Mattmac ft. Caid Jones - Run It 

Mattmac, from Gardin Hill First Nation, Manitoba, enters the music scene with a bang. The artist pairs his pop vocals with hard-hitting beats to make an impression on listeners. Mattmac uses his lyrics to shed light on life as a blind artist, reflecting on his struggle and healing process as well as love, family, and life on the reserve. 

His latest release, Run It includes a feature by Caid Jones, a fellow Manitoban. The video, produced by Taylor Ritchie, features Mattmac and Caid in a black light graffiti room, dancing and moving to their own beats. They are accompanied by Winnipeg’s TikTok dancing trio, the Harris siblings, who groove and move in contrast with the neon lights and dark background. A hazy filter is cast over the video, to provide a visual representation of Mattmac’s blindness, once again allowing a glimpse into the artist’s life. 

Producer: Taylor Ritchie 

Director: Skye Spence 

Director of Photography: Dillan Lavallee 

Editor: Skye Spence 

Backdrop Designs: Peatr Thomas 

Dancer: Mikey Harris 

Dancer: Cienna Harris 

Dancer: Jacob Harris 

Location: Markit Shop 

Executive Producer: David Hodges