Make It So! Kid Cudi Is Kicking Off His ‘Star Trek’ Campaign With New Song ‘Heaven’s Galaxy’
The rapper will also be releasing a streetwear collection with the sci-fi franchise.
Kid Cudi is going galactic once again, this time, with a collaboration with sci-fi franchise Star Trek. Star Trek and the artist announced on Thursday (Oct. 5) that the “Day ‘n’ Nite” rapper will be the face of its latest campaign titled “Boldly Be.”
The collaboration is set to launch at New York Comic Con — held at the Javits Center — on Oct. 12, and features a Fortnite gaming experience, streetwear capsule collection and a new song from the rapper titled “Heaven’s Galaxy.” Cudi’s fandom of the franchise inspired “Heaven’s Galaxy,” which was produced by Dot Da Genius. The track will be available on streaming starting on Oct. 12.
The Star Trek x Cudi streetwear collection includes tees, crewnecks, hoodies, a custom button-up T-shirt and a colorful leather varsity jacket. NYCC attendees can hit up Star Trek x Kid Cudi’s booth 2653 to pre-order items from the collab, with the collection dropping on Kid Cudi’s website on Oct. 16.
The Fornite experience, titled Star Trek x Kid Cudi: Mirror Mayhem, will see Cudi stepping into the world of the franchise and the popular video game. “Heaven’s Galaxy” will be in the game, in addition to previously unheard songs from the rapper’s forthcoming album, INSANO. According to the press release, players can “partner with Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada.” The collab’s NYCC booth will also offer a first look at the gaming experience.
Check out the Star Trek x Kid Cudi teaser below: