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The Campari Cinema Centre returned for another round during the 50th anniversary of the Toronto International Film Festival (TIFF).
Hosted by Roxstar Entertainment, this year featured an expanded events lineup from September 5 to 11. They welcomed back Campari as the title sponsor. The brand celebrated its second year as the official red carpet cocktail partner of the festival.
At the heart of each event was an elevated experience to promote the festival's top films, along with their respective casts and crews.
Easy's Waltz premiere party sponsored by Campari and Discreta. Photagonist
On September 11, the events and communications group and Paramount Pictures hosted a star-studded pre-premiere party at Discreta on King St. W, in celebration of Easy’s Waltz. Directed by Nic Pizzolatto, the American drama stars the likes of Vince Vaughan, Simon Rex, Kate Mara, Cobie Smulders, Al Pacino and Canadian country star Shania Twain.
The film stars Vaughn as a Las Vegas crooning singer. It follows his character through many trials and tribulations, including a run-in with Twain, who plays a Vegas booker
While Twain wasn’t present at the events, stars Vaughn and Rex effortlessly mingled with their cast and crew as well as fellow guests. Their energy was infectious, drawing others into conversation and fueling the lively spirit of the evening.
Simon Rex poses for pictures with a guest at TIFF pre-premiere party for Easy's Waltz during the 2025 Toronto International Film Festival at Campari's Cinema Center.Photagonist
There were many events and activations during the festival, including Billboard Canada and NXNE's two music zones, which debuted this year's anniversary festival. It featured artist performances, DJ sets and immersive art installations that brought a fresh soundtrack to the downtown core.
Mumford & Sons at LASSO Festival in Montreal on August 16, 2026. Lucas Domínguez / Billboard Canada