Acclaimed Songwriter Lowell Forms a New Strategic Partnership with Universal Music Canada

Lowell is embarking on a new creative partnership with Universal Music Canada.

The Canadian songwriter and producer, born Elizabeth Lowell Boland, has struck up a strategic collaboration with the major label, fusing her creative knowledge and hitmaking prowess with UMC’s A&R team.

Lowell is a proven powerhouse in the music industry, working with artists like pop it-girls Beyoncé, Charli XCX, Tate McRae and homegrown talent including The Beaches, Lu Kala, Sofia Camara and more. From producing to writing to A&R, Lowell has a skilled hand in artist development.

Earlier this year, Lowell was a part of the Grammy-nominated songwriting behind Beyoncé’s Cowboy Carter hits “Texas Hold ‘Em” and “Bodyguard,” and she helped pen Camara’s charting hit “Girls Like You,” which has made waves across the Billboard Canadian Hot 100 and Billboard Canada airplay charts.

Lowell’s talents have been recognized across the industry. In 2024, she received the first-ever Billboard Canada Non-Performing Songwriter Award during the Power Players event and was an Industry Spotlight honouree at this year’s Billboard Canada Women in Music. Emerging star Baby Nova and The Beaches both shouted out Lowell on stage for the significant role she had on their breakout moments.

While Lowell has been working with UMC for years, this is the first official collaboration.

"Universal Music Canada and I have been unofficially working together all the way back to our joint work with bülow, and more recently, Valley, Sofia Camara, and more. I’m so excited to be able to be even more involved with the team and all their amazing artists,” says Lowell.

In this new partnership, Lowell will work alongside UMC’s A&R team, led by Amanda Kingsland and Shawn Marino, who were named co-heads of A&R this year.

“Her remarkable success as a songwriter and her ability to craft global hits speak volumes, but more than that, Lowell has an exceptional gift for finding and nurturing talent while helping artists grow into their best selves,” shares Kingsland.

UMC’s president & CEO Julie Adam (and Billboard Canada Women in Music Executive of the Year) emphasizes the label’s renewed mandate to sign, develop and elevate the next generation of Canadian artists globally.

“Lowell is a creative force," says Adam. "Her incredible passion and fearless approach to music make her one of one. We exist to help artists achieve artistic and commercial success on a global stage out of Canada, and we are so excited, and grateful Lowell is joining us to supercharge that mission.”

Lowell echoed a similar sentiment, detailing her excitement to work with Adam, calling them “kindred spirits,” as she embarks on this new journey.

“I have so much respect for her, not only what she has already achieved in a short time in her position but what I know she will do moving forward,” she shared. “She has quickly shown me her uniquely immense respect for creatives, and in thinking outside of the box, which is imperative in this rapidly changing industry. Her willingness to grow and learn even from the top inspires me."