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Record Labels

Universal Music Canada Announces Signing of Iraqi-Canadian Artist Ebril

The 22-year-old Ontario artist recently released her self-produced debut album, In Copula, which features the dreamy lo-fi folk song “Stranger In You,” which went viral on TikTok.

Ebril

Ebril

Claire Bauer Ross

Universal Music Canada has announced a new signing.

Today (Nov. 10), the major music label announced the signing of Ebril, an emerging singer who has quickly amassed a global audience.


Earlier this year, the Iraqi-born, Ontario-based artist, born Huda Al-Hamami, released her debut album, In Copula. It blends intimate storytelling with elements of folk, lo-fi, and shoegaze, infusing field recordings from nature and the street markets of her former hometown in Jordan.

Throughout the 10-track album, the 22-year-old references the environment around her to describe the emotions and experiences of growing up as a first-generation immigrant, using flora and fauna to represent her longing for freedom.

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In Copula’s opening track “Stranger In You,” sonically sets the scene with the ambience of outdoor creatures, balancing electronic and acoustic instrumentation, while the record’s midpoint, “Anticipate Heartbreak,” is a lush shoegaze track that evokes a melancholic atmosphere with field recordings from her motherland. In Copula reflects Ebril’s connection to her roots and current surroundings.

The most impressive part? Every track was written, performed, produced, mixed and mastered by Ebril.

Speaking of “Stranger In You,” it was a hit on TikTok, connecting with over 200,000 fans over the summer. Its original post amassed over one billion views on the platform, with the breakthrough moment propelling Ebril into viral fame, as the singer currently reaches more than 600,000 monthly Spotify listeners.

By signing with Universal Music Canada, Ebril marks a new chapter in her career with plans to record and release new music in 2026.

“As a young Canadian artist, I feel so blessed and grateful to have my vision and art supported, allowing me to express myself through music,” she says.

Ebril (middle) with Universal Music Canada's Mark O'Keeffe and Julie Adam. Ebril (middle) with Universal Music Canada's Mark O'Keeffe and Julie Adam.UMC

Ebril’s passion extends beyond music, as she is vocal about social justice and environmental issues, and champions greater representation for Middle Eastern female artists in the music industry — it’s this prowess that enamoured Billboard Canada Women in Music Executive of the Year, Julie Adam.

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“The first time I met Huda was over dinner, and I didn’t want to leave,” the president & CEO of UMC says. “I am completely awestruck by her artistic vision, curiosity, sense of humour and overall view of the world. Ebril is an artist who knows exactly what she wants to accomplish, and we are beyond honoured to partner with her to help her share her music, and her vision, with the world."

The signing of Ebril continues a recent period of multi-genre growth for the label's Canadian roster, which recently announced a partnership with acclaimed songwriter and artist developer Lowell and signed classical/jazz singer and pianist Elysia Biro.

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Hilary Duff
Alfred Marroquin
Hilary Duff
Pop

Hilary Duff Reflects On Her Massive Lucky Me Tour: ‘I’m Really Proud of Myself, and That’s Hard to Feel As An Adult’

The current Billboard cover star received the Outstanding Pop Tour of the Year Award at the 2026 Billboard Live Music Summit in Los Angeles.

Current Billboard cover star Hilary Duff made an appearance at the Billboard Live Music Summit on Tuesday (Nov. 10) at the 1 Hotel West Hollywood to accept the award for Outstanding Pop Tour of the Year and talk about taking this run, The Lucky Me Tour, on the road.

Speaking with Billboard‘s executive editor Lyndsey Havens, Duff reflected on the moments when she decided that she wanted to tour behind her hit album luck… or something, a run that brought her back out on the road after an almost 20-year hiatus from touring.

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