The Beaches Manager Laurie Lee Boutet on Why It's Important to Hustle In the Industry

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Laurie Lee Boutet of Wednesday Management and The Beaches are supported by FACTOR, which invests tens of millions in the Canadian music industry annually and has supported over 6500 Canadian artists in the last five years alone.

Laurie Lee Boutet sat down for a special interview as she was named Manager of the Year by Billboard Canada Women in Music.

Boutet founded Wednesday Management and manages Group of the Year The Beaches, who had a major breakthrough in 2023 with their Juno-winning album Blame My Ex.

Chatting with iHeartRadio's Shannon Burns, she talks about her own career trajectory, making a women-led album with The Beaches, and shares advice for aspiring music professionals.

"You just have to hustle," is her biggest tip, whether that means helping out a musician with social media, putting on shows at a local bar, or, like Boutet, starting your own music blog. "Showing that you're proactive in the industry and trying to be in it is such an attractive trait for a future employee."

Boutet went from writing a blog to working at Universal in the U.K. When she came back to Canada, she noticed a lack of women managers, and started Wednesday Management in 2016. Her success with The Beaches led her to be featured on Billboard Canada's 2024 Power Players list, as well as receiving the title of Manager of the Year alongside Charlotte Cardin manager Laurie Chouinard.

Check out more interviews and performances from Billboard Canada Women in Music honourees here.

This interview with Laurie Lee Boutet is brought to you by FACTOR, a proud industry partner of Billboard Canada Women in Music.