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The Beaches Manager Laurie Lee Boutet on Why It's Important to Hustle In the Industry

The founder of Wednesday Management sat down for a special interview with Billboard Canada as she received the Manager of the Year award.

Laurie Lee Boutet at iHeartRadio Canada studio in Toronto for a Billboard Canada Women in Music Spotlight Session.

Laurie Lee Boutet at iHeartRadio Canada studio in Toronto for a Billboard Canada Women in Music Spotlight Session.

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Laurie Lee Boutet of Wednesday Management and The Beaches are supported by FACTOR CANADA, which invests tens of millions in the Canadian music industry annually and has supported over 6500 Canadian artists in the last five years alone.

Laurie Lee Boutet sat down for a special interview as she was named Manager of the Year by Billboard Canada Women in Music.

Boutet founded Wednesday Management and manages Group of the Year The Beaches, who had a major breakthrough in 2023 with their Juno-winning album Blame My Ex.

Chatting with iHeartRadio's Shannon Burns, she talks about her own career trajectory, making a women-led album with The Beaches, and shares advice for aspiring music professionals.

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"You just have to hustle," is her biggest tip, whether that means helping out a musician with social media, putting on shows at a local bar, or, like Boutet, starting your own music blog. "Showing that you're proactive in the industry and trying to be in it is such an attractive trait for a future employee."

Boutet went from writing a blog to working at Universal in the U.K. When she came back to Canada, she noticed a lack of women managers, and started Wednesday Management in 2016. Her success with The Beaches led her to be featured on Billboard Canada's 2024 Power Players list, as well as receiving the title of Manager of the Year alongside Charlotte Cardin manager Laurie Chouinard.

Check out more interviews and performances from Billboard Canada Women in Music honourees here.

This interview with Laurie Lee Boutet is brought to you by FACTOR CANADA, a proud industry partner of Billboard Canada Women in Music.

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GOYANG, SOUTH KOREA - APRIL 09: Fans of K-pop boy band BTS wait in line for the BTS World Tour 'Arirang' at Goyang stadium on April 09, 2026 in Goyang, South Korea.
Chung Sung-Jun/Getty Images

GOYANG, SOUTH KOREA - APRIL 09: Fans of K-pop boy band BTS wait in line for the BTS World Tour 'Arirang' at Goyang stadium on April 09, 2026 in Goyang, South Korea.

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BTS Announce ‘City Las Vegas’ and ‘City Busan’ ARIRANG Immersive Experiences

The events will take place in Nevada from May 20-31 and in South Korea from June 5-21.

BTS are setting up another pair of citywide festivals in Nevada and South Korea to celebrate their comeback album, ARIRANG. On Monday morning (April 20), the K-pop supergroup announced the dates for “BTS The City ARIRANG Las Vegas” and “BTS The City ARIRANG Busan” as an expansion of their urban concert playground event bringing their fan experience beyond the concert venue with citywide attractions and immersive events. According to a statement, the two pop-ups will “combine the music and story of BTS’s fifth studio album ARIRANG with each city’s iconic landmarks.”

“The City Las Vegas” will take place from May 20-31 in Las Vegas, Nevada, while “The City Busan” will set up shop from June 5-21. The U.S. dates will coincide with the band’s upcoming run of shows at Allegiant Stadium in Paradise, Nevada on May 23, 24, 27 and 28.

This article was first published by Billboard U.S.
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