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Canada’s Loft Entertainment Partners with 'Impact Agency' One Twenty Eight

The company that recently acquired Canadian Music Week has made another strategic relationship to expand its reach.

Loft Entertainment Logo

Loft Entertainment Logo

Courtesy Photo

Weeks after teaming with Oak View Group to acquire Canadian Music Week, Loft Entertainment has made another strategic partnership to expand its reach.

The Toronto-based music company is joining forces with one twenty eight, a talent booking and cause marketing “impact agency” that focuses on connecting artists and influencers with social causes. The company has worked with a variety of companies and celebrities including Natalie Portman, Seth Rogen and Evan Goldberg, Canadian artist Mustafa and Selena Gomez’s Rare Impact Fund Benefit.


It’s a natural fit. One of Loft’s first initiatives was Artists for Feel Out Loud, a Canadian benefit song for Kids Help Phone co-produced by Loft co-founder and former head of Universal Music Canada and Bell Media, Randy Lennox. Kids Help Phone is also a client of one twenty eight, and both companies have also worked with innovation festival Elevate. Loft and one twenty eight both launched within the last three years, but the working relationships of the people involved go back decades.

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“Relationships are an essential part of our business and having trusted access is the key to ensuring extraordinary results,” says Loft co-founder and partner Jeffrey Latimer.

“We are in the business of impact and this partnership with Loft Entertainment is only going to multiply our efforts,” agrees one twenty eight founder David Johnson. “Loft Entertainment’s team of experts will help one twenty eight to up-source our offerings with a deeper expansion into creative and content.”

Johnson co-founded one twenty eight in 2021 with Cameron Kennedy, who left the following year to join Canada’s leading rights management organization SOCAN. Loft Entertainment also partners with Paquin Entertainment Group, Canada’s Walk of Fame and film and television studio Pinewood, among others. The company – which handles artists as diverse as Tom Cochrane, The Tenors and Rêve – straddles the music and entertainment world, uniquely combining production, management and events.

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Cowboys Fringants
Cowboys Fringants
Cowboys Fringants
Chart Beat

Les Cowboys Fringants Debut ‘Merci ben!’ on the Billboard Canada AC Airplay Chart

The track from the Quebec band enters at No. 30 over a year after its release, picking up steam on the radio airwaves. Ariane Moffatt's “Jouer” also reaches a new peak, marking the second consecutive week with two charting French songs.

French-language music makes its mark on the Canadian charts this week.

Les Cowboys Fringants have made their latest Billboard debut with their song “Merci ben!” which arrives at No. 30 on the Canada AC chart for May 10. The country-folk track finds the band thanking its fans while reminiscing on its beginnings and milestones, from playing small bars to sold-out arenas. The track’s title is Quebec jargon for “Thank you very much!”

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