NXNE Launches Special Clothing Collection with Ardene for 30th Anniversary to Benefit Canadian Musicians
The limited-edition capsule collection will be available at select Ardene stores throughout Canada and online, and will benefit the Unison Fund.
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NXNE’s famous bunny will soon be the star of a new fashion line.
To celebrate its 30th anniversary, the beloved music festival is launching an exclusive capsule collection with Ardene in support of Canadian musicians. The NXNE x Ardene capsule collection will launch at the end of May, in time for the 2025 edition of the festival running from June 11-15 .
The limited-edition collection will be available at selected locations of the creative, affordable Canadian fashion brand and online. The line will also benefit the Unison Fund, with a portion of the proceeds going to the charity that provides emergency support, counselling, financial services and crisis relief to Canadian music industry professionals.
"For three decades, NXNE has been a launchpad for groundbreaking artists and a hub for creative expression," says Michael Hollett, Founder and President of NXNE, in a statement. "Partnering with Ardene, a brand that shares our passion for music culture and self-expression, allows us to amplify our mission to support the Canadian music ecosystem while celebrating the artists who define its future."
Kelly Solti, Head of Marketing at Ardene, says NXNE is a natural partner because of their shared belief in supporting emerging artists and championing diverse voices.
"Ardene has always been about embracing self-expression and celebrating creativity," says Kelly Solti, Head of Marketing at Ardene. "As a proudly Canadian company, we're thrilled to partner with NXNE to shine a spotlight on the incredible talent within our music community and give back to those who make it all possible."
This year’s festival will be a landmark for NXNE, with a new partnership with Billboard Canada bringing a return to the Sankofa Square at the heart of Toronto for the Billboard Stage. The festival will also bring the Billboard Summit to Canada, featuring unfiltered talks with major international artists including Quebec star Charlotte Cardin. More special Billboard Live events will also be announced soon.
The collection will aim to reflect the fun and playful independent spirit of NXNE, which has been the country’s top discovery festival for decades. It will also aim to give back to the artists at the heart of the yearly event.
The Unison Fund has provided over $26 million in financial assistance to more than 10,000 Canadian music workers facing hardship, and was a crucial support during the Covid-19 pandemic.
"The Canadian music industry is built on passion and resilience," says Brian Huston, Board Chair, The Unison Fund. "Partnerships like this directly support Unison's ability to remain a safety net for those who make our industry thrive, ensuring music workers facing hardship have access to the help they need. We're grateful for this meaningful investment in the well-being of our community."
Go to ardene.com and nxne.com for more info.
Billboard Canada’s parent company AMG co-owns NXNE and its brands are official media partners of NXNE.
