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Rb Hip Hop

PartyNextDoor Is Tempted by Fantasy in ‘Real Woman’ Video: Watch

The OVO crooner's P4 album arrives soon.

PARTYNEXTDOOR "R E A L W O M A N"

PARTYNEXTDOOR "R E A L W O M A N"

Courtesy Photo

PartyNextDoor’s relationships with women over the years have inspired his moody tunes, but his latest visual flips the script depicting how some females might take advantage of men.

It isn’t a scene out of the Jennifer Lopez-starring Hustlers, but it could double as one from the strip club-centered film. PND delivered the “Real Woman” music video on Wednesday (March 20) with his sights set on the arrival of his P4 project. Directed by Edgar Daniel, the clip finds a trio of women walking into an upscale bar/lounge with all eyes on them.


Party glances over and is fascinated by one in a sleek red dress, so he approaches her at the bar. They chat the night away over drinks and cigars before leaving together.

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A woman narrator takes over with a pre-game speech to the strippers to not lose focus and keep their eye on the prize. “We have their life and wallets in the palm of our f—ing hands, and we’re here to do one thing, get f—ing rich,” she says with the sound of a credit card swipe.

As for his new album, PartyNextDoor told Billboard in his March cover story that his upcoming PARTYNEXTDOOR 4 project is “the hardest” he’s worked on an album in his career to date.

“This is the hardest I’ve ever worked on an album. This is the proudest I’ve felt … I’m excited to grind even more for the next [one]. I’m in love with how hard you should work for it,” he said.

The OVO singer revealed the release date for P4 during his set at Billboard’s annual THE STAGE at SXSW concert last week. Fans can expect the project to arrive on April 26. Party’s last album — Partymobile — arrived in 2020 and debuted at No. 8 on the Billboard 200 and peaked at No. 4 on Top R&B/Hip-Hop Albums.

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Watch the “Real Woman” video below.

This article was first published by Billboard U.S.

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Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty
Business

Executive of the Week: FACTOR's Meg Symsyk on Why Supporting Canadian Music Means Supporting Cultural Sovereignty

The president and CEO of FACTOR, one of Canada's most crucial music funders, explains why it's more important than ever to support homegrown culture and give it the opportunity to compete on the global stage.

When it comes to supporting Canadian music, FACTOR's influence is immeasurable. One of the most crucial funders of art in the country, the non-profit's impact is seen with its logo across countless acclaimed records and its name shouted out at concerts and award shows. But for president & CEO Meg Symsyk, it's not just about supporting Canadian music or even Canadian artists: it's about the sovereignty and identity of the country itself.

“Buying locally is more important than ever because of that consumer awareness and structural support. Canadians need to be encouraged to be more intentional. This last year and a half with the tariffs and the trade wars has put that on everyone's front burner,” she explains.

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