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Rb Hip Hop

PartyNextDoor Is Tempted by Fantasy in ‘Real Woman’ Video: Watch

The OVO crooner's P4 album arrives soon.

PARTYNEXTDOOR "R E A L W O M A N"

PARTYNEXTDOOR "R E A L W O M A N"

Courtesy Photo

PartyNextDoor’s relationships with women over the years have inspired his moody tunes, but his latest visual flips the script depicting how some females might take advantage of men.

It isn’t a scene out of the Jennifer Lopez-starring Hustlers, but it could double as one from the strip club-centered film. PND delivered the “Real Woman” music video on Wednesday (March 20) with his sights set on the arrival of his P4 project. Directed by Edgar Daniel, the clip finds a trio of women walking into an upscale bar/lounge with all eyes on them.


Party glances over and is fascinated by one in a sleek red dress, so he approaches her at the bar. They chat the night away over drinks and cigars before leaving together.

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A woman narrator takes over with a pre-game speech to the strippers to not lose focus and keep their eye on the prize. “We have their life and wallets in the palm of our f—ing hands, and we’re here to do one thing, get f—ing rich,” she says with the sound of a credit card swipe.

As for his new album, PartyNextDoor told Billboardin his March cover story that his upcoming PARTYNEXTDOOR 4 project is “the hardest” he’s worked on an album in his career to date.

“This is the hardest I’ve ever worked on an album. This is the proudest I’ve felt … I’m excited to grind even more for the next [one]. I’m in love with how hard you should work for it,” he said.

The OVO singer revealed the release date for P4 during his set at Billboard’s annual THE STAGE at SXSW concert last week. Fans can expect the project to arrive on April 26. Party’s last album — Partymobile — arrived in 2020 and debuted at No. 8 on the Billboard 200 and peaked at No. 4 on Top R&B/Hip-Hop Albums.

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Watch the “Real Woman” video below.

This article was first published by Billboard U.S.

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Media

New Bill Aims to Increase SODEC's Funding to Support Music and Culture in Quebec

Bill 108 aims to make SODEC a leading investor in the cultural sector by granting an additional $200M to invest into projects.

The SODEC (Society for Developing Cultural Enterprises) could be getting a boost in Quebec.

The ADISQ (Quebec Association for the Recording, Concert and Video Industries) announced its support of a new bill proposed by Quebec Culture Minister Mathieu Lacombe on Wednesday (May 28) which seeks to increase SODEC's funding.

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