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Rb Hip Hop

PartyNextDoor Is Tempted by Fantasy in ‘Real Woman’ Video: Watch

The OVO crooner's P4 album arrives soon.

PARTYNEXTDOOR "R E A L W O M A N"

PARTYNEXTDOOR "R E A L W O M A N"

Courtesy Photo

PartyNextDoor’s relationships with women over the years have inspired his moody tunes, but his latest visual flips the script depicting how some females might take advantage of men.

It isn’t a scene out of the Jennifer Lopez-starring Hustlers, but it could double as one from the strip club-centered film. PND delivered the “Real Woman” music video on Wednesday (March 20) with his sights set on the arrival of his P4 project. Directed by Edgar Daniel, the clip finds a trio of women walking into an upscale bar/lounge with all eyes on them.


Party glances over and is fascinated by one in a sleek red dress, so he approaches her at the bar. They chat the night away over drinks and cigars before leaving together.

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A woman narrator takes over with a pre-game speech to the strippers to not lose focus and keep their eye on the prize. “We have their life and wallets in the palm of our f—ing hands, and we’re here to do one thing, get f—ing rich,” she says with the sound of a credit card swipe.

As for his new album, PartyNextDoor told Billboard in his March cover story that his upcoming PARTYNEXTDOOR 4 project is “the hardest” he’s worked on an album in his career to date.

“This is the hardest I’ve ever worked on an album. This is the proudest I’ve felt … I’m excited to grind even more for the next [one]. I’m in love with how hard you should work for it,” he said.

The OVO singer revealed the release date for P4 during his set at Billboard’s annual THE STAGE at SXSW concert last week. Fans can expect the project to arrive on April 26. Party’s last album — Partymobile — arrived in 2020 and debuted at No. 8 on the Billboard 200 and peaked at No. 4 on Top R&B/Hip-Hop Albums.

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Watch the “Real Woman” video below.

This article was first published by Billboard U.S.

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Billboard France Announces the Launch of Billboard Paris
Media

Billboard France Announces the Launch of Billboard Paris

The French edition of the world's leading music media outlet is creating a local vertical to cover music news in the Greater Paris region.

Billboard France, the French edition of the world’s leading music media outlet, today announced the official launch of Billboard Paris.

This new vertical, which has already reached 10 million views on social media, will focus exclusively on music news from across the Paris region, covering local events — from small-scale concerts and club nights to music exhibitions — as well as major celebrations such as Fête de la Musique, Nuit Blanche, Techno Parade, and Pride Month.

Billboard Paris will be operated by Billboard France under the leadership of Nicolas Baudoin and Ulysse Hennessy. Yanis Si Youcef has been appointed editor-in-chief, with support from Julien Zeidan.

“In the space of a year, Billboard France has established itself as both a leading outlet for French and international music news and a reference point for industry professionals," Nicolas Baudoin and Ulysse Hennessy, president and managing Director of Billboard France and Billboard Paris, said in a joint statement. "This new Paris-focused event vertical allows us to build a highly localized audience while simultaneously expanding both our editorial and commercial offering. We are pleased to entrust it to Yanis Si Youcef, whose expertise closely aligns with our editorial ambitions.”

“Paris deserved its own benchmark music platform. Billboard Paris will tell the story of the city through its music, its scenes, and its nightlife, with the standards that have defined the Billboard brand for more than a century," added Yanis Si Youcef, editor-in-chief of Billboard Paris.

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