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Mustard Says Drake Should Avoid ‘Tactics’ & ‘Gimmicks’ When Asked About Drizzy’s Next Move

"Just make good music and you'll be fine," he said.

Mustard

Mustard

Kanya Iwana

Everyone has an opinion on how Drake should maneuver with his next venture to turn the page to 2025. Coming off of his appearance during Kendrick Lamar’s Super Bowl Halftime Show over the weekend, Mustard stopped by Big Boy’s Neighborhood on Monday (Feb. 10) to share his thoughts on just that.

Big Boy asked what Drake’s next move should be, and Mustard made it clear his response wasn’t directed at the 6 God, but all artists.


“I actually don’t think about what he could do. I have no idea. I just try to stay aligned with pure s–t, just being pure and being on the right side of things — not doing no tactics and gimmicks,” he said.

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Mustard continued: “I’m not speaking at Drake or for him, but a lot of s–t that’s going on — the tactics, the things that you do just to get attention. You don’t need to do that. Just make music, man. Make good music and you’ll be fine.”

The “Not Like Us” producer is far from the first artist to publicly dish out some advice for Drake. 50 Cent revealed to Billboard last year what he told the OVO boss following the battle with Lamar.

“I was telling him, it’s not him. I’m listening on the outskirts, it’s not you,” he said. “Don’t let yourself think that for a second. On some real s–t, I said, ‘They said you lost, OK. Well what did you lose?’ What exactly did he lose if he got $300 something million on his last tour? You didn’t lose a motherf—ing thing, man.”

Drake will attempt to turn the page this year with the arrival of his joint album with PartyNextDoor, $ome $exy $ongs 4 U, which will fittingly hit streaming services on Valentine’s Day (Feb. 14) for the lovers.

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Watch the full interview with Mustard below. The talk about Drake’s next move comes around the 12-minute mark.

This article was first published by Billboard U.S.

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Billboard France Announces the Launch of Billboard Paris
Media

Billboard France Announces the Launch of Billboard Paris

The French edition of the world's leading music media outlet is creating a local vertical to cover music news in the Greater Paris region.

Billboard France, the French edition of the world’s leading music media outlet, today announced the official launch of Billboard Paris.

This new vertical, which has already reached 10 million views on social media, will focus exclusively on music news from across the Paris region, covering local events — from small-scale concerts and club nights to music exhibitions — as well as major celebrations such as Fête de la Musique, Nuit Blanche, Techno Parade, and Pride Month.

Billboard Paris will be operated by Billboard France under the leadership of Nicolas Baudoin and Ulysse Hennessy. Yanis Si Youcef has been appointed editor-in-chief, with support from Julien Zeidan.

“In the space of a year, Billboard France has established itself as both a leading outlet for French and international music news and a reference point for industry professionals," Nicolas Baudoin and Ulysse Hennessy, president and managing Director of Billboard France and Billboard Paris, said in a joint statement. "This new Paris-focused event vertical allows us to build a highly localized audience while simultaneously expanding both our editorial and commercial offering. We are pleased to entrust it to Yanis Si Youcef, whose expertise closely aligns with our editorial ambitions.”

“Paris deserved its own benchmark music platform. Billboard Paris will tell the story of the city through its music, its scenes, and its nightlife, with the standards that have defined the Billboard brand for more than a century," added Yanis Si Youcef, editor-in-chief of Billboard Paris.

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