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Rb Hip Hop

J. Cole Launches New ‘The Algorithm’ Blog

The Carolina rapper needed somewhere to post random things he's currently into.

J. Cole photographed on Aug. 16, 2018 at The Silo in Houston for a Billboard cover shoot.
J. Cole photographié le 16 août 2018 au Silo à Houston pour une séance photo de couverture de Billboard.
Wesley Mann

J. Cole has decided to start a blog.

The Carolina rapper posted the first entry to The Algorithm on his Inevitable website, which also hosts his podcast of the same name.


“This is just a place for me to share,” he wrote. “I been wanting a lil blog for years. Somewhere to post random sh– I f— with where the audience is way smaller than it is on the social media platforms. Finally pulled the trigger, [bear] with us as we still developing this page and the layout.”

He then mentioned LA rapper AHMAD and his 1993 hit record “Back in the Day.”

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“Respect to AHMAD,” Cole wrote. “I played this joint last night and was like, ‘Damn! There go my first post for the blog.’ Been loving this song since I was like 9 years old on Lewis Street begging my mom for a bike I heard about called a GT performer.”

Adding, “Now at midnight I will turn 40. Might save the sentimentals for a post tomorrow. But in a nutshell I’m GRATEFUL. Happy new year to yall and God bless. 2025 will be a good one.”

Cole’s Inevitable podcast highlighted his journey from unknown aspiring rapper and producer to the superstar he is now as he continues to prep his seventh solo album The Fall-Off. There’s no telling if he’ll retire after its release, but he hopes to have it finished before the fifth and final Dreamville Fest this upcoming April. “I’ll see y’all at Dreamville Festival,” he told the crowd at his 10th Anniversary 2014 Forest Hills Drive concert at Madison Square Garden. “Hopefully I’ll have something new to perform for y’all.”

This article was first published by Billboard U.S.

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