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Diljit Dosanjh Reveals How a Joke Inspired His ‘Dil-Luminati’ World Tour Name in New Zane Lowe Interview

In his Apple Music Takeover, the Punjabi star also revealed he’s aiming for a September 24 launch for his upcoming album, 'Aura.'

Diljit Dosanjh photographed by Lane Dorsey on July 15 in Toronto. Styling by Alecia Brissett.
Diljit Dosanjh photographiée par Lane Dorsey le 15 juillet à Toronto. Stylisme : Alecia Brissett.
Diljit Dosanjh photographed by Lane Dorsey on July 15 in Toronto. Styling by Alecia Brissett.

Diljit Dosanjh has shared the story behind the title of his last world tour, Dil-Luminati, and it turns out the inspiration came from an offhand joke.

In a new conversation with Zane Lowe for Apple Music's Takeover segment, the Punjabi superstar explained that during a show in New Zealand last year, someone teased him by calling him “Illuminati” after seeing a move he referred to as “chakra”—a circular flow in his performance.


“I didn’t know what the Illuminati was,” Dosanjh recalled, laughing. “Somebody was teasing me… so I said, ‘If you want to do this, let’s do it.’ I set my tour's name as Dil-Luminati." He added, "I loved it, so I kept it.”

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Lowe called Dil-Luminati “an amazing tour” and told Dosanjh it must have been one of the most rewarding of his career — a culmination of the many creative avenues he’s pursued on screen, on stage, and in the studio.

“You really are like a 360-degree creative human being,” Lowe said, suggesting the tour felt like a moment where all those paths came together. Joking about the name, he added that Dosanjh would “always be part of the Illuminati” because “no one’s ever going to believe you’re not because that’s how the Illuminati works.”

It turned out to be one of the most successful music tours ever by a Punjabi artist.

Since the first show in April 2024, the Dil-Luminati tour has travelled across India, North America, Europe, and the Middle East, drawing millions of fans. It grossed $38 million in North America, $34.6 million in India, and around $137 million globally, cementing Dosanjh’s global star power.

Looking ahead, Dosanjh is already deep into plans for his next chapter. He revealed he’s aiming for a September 24 launch for his upcoming album, Aura, along with a completely reimagined tour experience. This time, he’s investing all tour earnings directly into production to match the scale of mainstream pop concerts — something rarely seen in Punjabi music.

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“I don’t want to charge, I want all the money to go to production,” he said. “I’ve seen what these big shows look like. I want to do that for Punjabi music.”

Earlier this year at the Billboard Summit, Toronto Metropolitan University (TMU) revealed plans for a new university course debuting in 2026 that will focus on Dosanjh’s career, the Punjabi music diaspora, and South Asian representation in global entertainment.

While Dosanjh insists he’s not part of any secret society, he admits the “Illuminati” tag is now a running joke among fans — one he’s happy to carry forward as part of his legacy.

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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