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Rb Hip Hop

Kendrick Lamar Gets Former Toronto Raptor DeMar DeRozan For 'Not Like Us' Music Video

Drake is the global ambassador of Canada's lone NBA team, and one of its most beloved former players makes a cameo in the diss track targeted at him.

DeMar Derozan in Kendrick Lamar's 'Not Like Us' Music Video

DeMar Derozan in Kendrick Lamar's 'Not Like Us' Music Video

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On America's Independence Day, Kendrick Lamar just made things personal for Canadian basketball fans.

The rapper dropped his much-anticipated music video for "Not Like Us" tonight (July 4), which is filled with thinly veiled visual shots at Drake. The diss track's video was filmed in Compton, and it feels like the whole city came out to celebrate at Drake's expense.


For fans in Toronto, though, there's one cameo that cuts especially deep: DeMar DeRozan.

The NBA player appears at the 2:43 mark during this line: "I'm glad DeRoz' came home, y'all didn't deserve him neither."

For those who didn't catch the reference initially, or who thought he was somehow referring to D-Rose (another NBA player, Derrick Rose), it's now painfully obvious who it's about.

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The Compton-born professional basketball player is now a member of the Chicago Bulls, but was drafted by the Toronto Raptors — Canada's lone NBA team, for which Drake serves as the global ambassador.

He was traded in 2018 for Kawhi Leonard, who then led the Raptors to their first NBA championship that season. In multiple interviews since then, DeRozan has talked about how he felt betrayed by the trade and had wanted to play his whole career in Toronto. But he never had a bad word for the city or the fans, who continue to treat him like a hometown hero every time he returns.

DeRozan was once close enough to Drake that he accidentally spilled the beans on an upcoming mixtape, so it's hard not to interpret this as him picking his hometown rapper Kendrick Lamar's side.

DeRozan also appeared onstage at Kendrick's Juneteenth "Pop Out" concert in Los Angeles, so this doesn't come fully out of nowhere. But his brief cameo looking into the camera in the "Not Like Us" video feels another direct hit.

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J. Cole at Scotiabank Arena in Toronto on July 27, 2026.
Gabriel Di Sante

J. Cole at Scotiabank Arena in Toronto on July 27, 2026.

Rb Hip Hop

J. Cole Shouts Out The Scarborough Shooting Stars Basketball Team at Scotiabank Arena: Toronto Concert Recap

The North Carolina rapper came to Toronto for the first of two dates on his The Fall-Off Tour, where he went bar for bar with diehard fans, remembered his uneventful local basketball career and welcomed a surprise opening performance from Toronto's Casper TNG and 100BandPlan

J. Cole came to Toronto for the first of two dates at Scotiabank Arena on July 27. It's part of his sprawling The Fall-Off Tour, which has been rumoured to be his last major global tour – at least in this current iteration.

There was some anticipation about what Cole might do at this Toronto stop. He was a close witness to rap's highest profile recent rivalry after his song "First Person Shooter" with Drake accidentally prompted Kendrick Lamar to ignite the beef with his "fuck the big three" line. He briefly participated and then publicly bowed out, mostly disengaging from the whole affair save for a few defenses of the Toronto rapper.

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