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Toronto Unveils New City Street Taylor Swift Way In Time for The Eras Tour

22 street signs mark the route from the city's Nathan Phillips Square down to the Rogers Centre where Taylor Swift will perform for six nights in November.

Taylor Swift Way

Taylor Swift Way

City of Toronto / LinkedIn

Taylor's version of downtown Toronto is here.

The city unveiled 22 new street signs marking what has been dubbed Taylor Swift Way for the month of November. The path runs from Nathan Phillips Square, where city hall is located, south to the Rogers Centre stadium.


Swift will take the Rogers Centre stage for six nights this month, from Nov. 14-16 and then Nov. 21-23. All six shows are sold-out and the city is expecting a massive influx of Swifties, as well as an anticipated economic boost of over $250 million.

"We had a blank space" and wrote her name... on street signs!" said the City of Toronto on social media.

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Over the course of the month, the signs will also be auctioned off online, with proceeds going to Daily Bread Food Bank. Rogers plans to match the auction funds up to $113,000.

The street signs aren't the only infrastructural change prompted by Swift. The city will also have a "Limited Activity Zone" downtown during the two weeks of Swift's tenure, to try and limit gridlock. Rogers, meanwhile, has upgraded the stadium's 5G network to account for data use during the shows.

Though the city will shake off its new street signs in December, auction winners will get to keep a little piece of Taylor's Toronto forever and always. Bidding for the auction is open now.

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Arcángel at RBC Amphitheatre in Toronto
Gabriel Di Sante / Billboard Canada

Arcángel at RBC Amphitheatre in Toronto

Concerts

Arcángel Celebrates His 20th Anniversary With Big Outdoor Shows in Toronto and Montreal

The Puerto Rican urban music star brought his global La 8va Maravilla tour to Montreal's Beachclub and Toronto's RBC Amphitheatre on July 11-12 for its first two stops of the summer, performing over an hour and a half of hits spanning two decades.

Arcángel is celebrating 20 years of success. The Latin urban music legend kicked off his global trek, the La 8va Maravilla tour, with two Canadian stops, playing Montreal's Beachclub on July 11 and Toronto's RBC Amphitheatre on July 12. The Puerto Rican hitmaker treated the audience to over an hour and a half of hits including 2000s classics and recent party-starters.

Kicking off the show, Lunay delivered a charismatic opening set, showcasing his knack for melodies through tracks like "Fantasías" and "Soltera," which reached the Billboard Hot 100 in 2019 thanks to its hit remix with Bad Bunny and Daddy Yankee. The track received a vibrant roar from the crowd upon its first note, and Lunay delivered all three verses as fans sang every word.

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