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Toronto Unveils New City Street Taylor Swift Way In Time for The Eras Tour

22 street signs mark the route from the city's Nathan Phillips Square down to the Rogers Centre where Taylor Swift will perform for six nights in November.

Taylor Swift Way

Taylor Swift Way

City of Toronto / LinkedIn

Taylor's version of downtown Toronto is here.

The city unveiled 22 new street signs marking what has been dubbed Taylor Swift Way for the month of November. The path runs from Nathan Phillips Square, where city hall is located, south to the Rogers Centre stadium.


Swift will take the Rogers Centre stage for six nights this month, from Nov. 14-16 and then Nov. 21-23. All six shows are sold-out and the city is expecting a massive influx of Swifties, as well as an anticipated economic boost of over $250 million.

"We had a blank space" and wrote her name... on street signs!" said the City of Toronto on social media.

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Over the course of the month, the signs will also be auctioned off online, with proceeds going to Daily Bread Food Bank. Rogers plans to match the auction funds up to $113,000.

The street signs aren't the only infrastructural change prompted by Swift. The city will also have a "Limited Activity Zone" downtown during the two weeks of Swift's tenure, to try and limit gridlock. Rogers, meanwhile, has upgraded the stadium's 5G network to account for data use during the shows.

Though the city will shake off its new street signs in December, auction winners will get to keep a little piece of Taylor's Toronto forever and always. Bidding for the auction is open now.

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Jim Cuddy and Molly Johnson
Courtesy UMC

Jim Cuddy and Molly Johnson

FYI

Music News Digest: The Cameron House Turns 45 With The Sadies, Molly Johnson, Jim Cuddy and More

Also this week: The launch of a new music non-profit in Hamilton, submissions open for Canada House at The Great Escape and the full lineup for Nova Scotia Music Week.

Toronto's historic Cameron House is turning 45.

That is a milestone anniversary for the Toronto bar and venue that has played a crucial role in the city's Queen Street West music, theatre and art scene since launching in 1981. As a music venue it played a major role in launching the careers of such stars as Blue Rodeo, Molly Johnson, Handsome Ned, Leslie Spit Treeo, Justin Rutledge, Whitney Rose and countless others and it is still going strong today.

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