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Toronto Unveils New City Street Taylor Swift Way In Time for The Eras Tour

22 street signs mark the route from the city's Nathan Phillips Square down to the Rogers Centre where Taylor Swift will perform for six nights in November.

Taylor Swift Way

Taylor Swift Way

City of Toronto / LinkedIn

Taylor's version of downtown Toronto is here.

The city unveiled 22 new street signs marking what has been dubbed Taylor Swift Way for the month of November. The path runs from Nathan Phillips Square, where city hall is located, south to the Rogers Centre stadium.


Swift will take the Rogers Centre stage for six nights this month, from Nov. 14-16 and then Nov. 21-23. All six shows are sold-out and the city is expecting a massive influx of Swifties, as well as an anticipated economic boost of over $250 million.

"We had a blank space" and wrote her name... on street signs!" said the City of Toronto on social media.

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Over the course of the month, the signs will also be auctioned off online, with proceeds going to Daily Bread Food Bank. Rogers plans to match the auction funds up to $113,000.

The street signs aren't the only infrastructural change prompted by Swift. The city will also have a "Limited Activity Zone" downtown during the two weeks of Swift's tenure, to try and limit gridlock. Rogers, meanwhile, has upgraded the stadium's 5G network to account for data use during the shows.

Though the city will shake off its new street signs in December, auction winners will get to keep a little piece of Taylor's Toronto forever and always. Bidding for the auction is open now.

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Naomi Sharon
Courtesy Photo

Naomi Sharon

Chart Beat

Naomi Sharon’s Wistful Hit ‘Was It Ever Love’ Earns Its Second Entry on the Billboard Canada Airplay Charts

Sharon, the first woman signed to Drake’s OVO Sound, lands at No. 35 on the Contemporary Hit Radio/Top 40 Airplay chart with her latest song.

Naomi Sharon is getting wistful on the Billboard Canada Airplay charts.

The singer’s latest track, “Was It Ever Love,” arrives at No. 35 on the Contemporary Hit Radio/Top 40 Airplay chart, dated Sept. 5. It’s the second chart the heartfelt song has found itself on, after debuting on Hot AC on the Aug. 29-dated chart. This week, it climbs 31-28.

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