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Toronto Unveils New City Street Taylor Swift Way In Time for The Eras Tour

22 street signs mark the route from the city's Nathan Phillips Square down to the Rogers Centre where Taylor Swift will perform for six nights in November.

Taylor Swift Way

Taylor Swift Way

City of Toronto / LinkedIn

Taylor's version of downtown Toronto is here.

The city unveiled 22 new street signs marking what has been dubbed Taylor Swift Way for the month of November. The path runs from Nathan Phillips Square, where city hall is located, south to the Rogers Centre stadium.


Swift will take the Rogers Centre stage for six nights this month, from Nov. 14-16 and then Nov. 21-23. All six shows are sold-out and the city is expecting a massive influx of Swifties, as well as an anticipated economic boost of over $250 million.

"We had a blank space" and wrote her name... on street signs!" said the City of Toronto on social media.

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Over the course of the month, the signs will also be auctioned off online, with proceeds going to Daily Bread Food Bank. Rogers plans to match the auction funds up to $113,000.

The street signs aren't the only infrastructural change prompted by Swift. The city will also have a "Limited Activity Zone" downtown during the two weeks of Swift's tenure, to try and limit gridlock. Rogers, meanwhile, has upgraded the stadium's 5G network to account for data use during the shows.

Though the city will shake off its new street signs in December, auction winners will get to keep a little piece of Taylor's Toronto forever and always. Bidding for the auction is open now.

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Charlotte Day Wilson
Jessica Foley
Charlotte Day Wilson
Concerts

CNE 2026 Bell SOUNDSTAGE Lineup: Charlotte Day Wilson, JoJo, Finger Eleven and More

As part of its partnership with NXNE and a renewed focus on live music, CNE will also welcome a special soon-to-be revealed global headliner presented by Billboard Canada on Aug. 28.

The Canadian National Exhibition (CNE) is embracing its musical roots with a high-profile lineup for 2026.

The beloved long-running fair, baptized The Ex by Torontonians, has unveiled the full list of artists who will be headlining the newly-named Bell SOUNDSTAGE at the Bandshell to celebrate the event's 147th edition. Canadian stars like Charlotte Day Wilson and Finger Eleven as well as international pop star JoJo have been added to this year's programming, which reflects a diverse mix of renowned names and rising stars across a multitude of genres including pop, hip-hop, Punjabi music and soca, among others. They join previously announced acts like Lights, Lupe Fiasco, Shaggy and more.

This year, the exhibition is partnering with Toronto music festival NXNE, to modernize its musical programming with chart-topping artists and newer acts, and revamping the Bandshell as the Bell SOUNDSTAGE. “Music is such a massive part of who we are,” Mark Holland, CEO of the CNE, told Billboard Canada in April during his Executive of the Week interview. "Connecting everybody to that is a democratic mission that we are really invested in."

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