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Toronto Unveils New City Street Taylor Swift Way In Time for The Eras Tour

22 street signs mark the route from the city's Nathan Phillips Square down to the Rogers Centre where Taylor Swift will perform for six nights in November.

Taylor Swift Way

Taylor Swift Way

City of Toronto / LinkedIn

Taylor's version of downtown Toronto is here.

The city unveiled 22 new street signs marking what has been dubbed Taylor Swift Way for the month of November. The path runs from Nathan Phillips Square, where city hall is located, south to the Rogers Centre stadium.


Swift will take the Rogers Centre stage for six nights this month, from Nov. 14-16 and then Nov. 21-23. All six shows are sold-out and the city is expecting a massive influx of Swifties, as well as an anticipated economic boost of over $250 million.

"We had a blank space" and wrote her name... on street signs!" said the City of Toronto on social media.

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Over the course of the month, the signs will also be auctioned off online, with proceeds going to Daily Bread Food Bank. Rogers plans to match the auction funds up to $113,000.

The street signs aren't the only infrastructural change prompted by Swift. The city will also have a "Limited Activity Zone" downtown during the two weeks of Swift's tenure, to try and limit gridlock. Rogers, meanwhile, has upgraded the stadium's 5G network to account for data use during the shows.

Though the city will shake off its new street signs in December, auction winners will get to keep a little piece of Taylor's Toronto forever and always. Bidding for the auction is open now.

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The Weeknd at the "Mission: Impossible – The Final Reckoning" U.S. premiere held at Lincoln Center Fountain Plaza on May 18, 2025 in New York, New York.
Kristina Bumphrey/Variety

The Weeknd at the "Mission: Impossible – The Final Reckoning" U.S. premiere held at Lincoln Center Fountain Plaza on May 18, 2025 in New York, New York.

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The Weeknd Appears to Do About-Face on Retiring Stage Name: ‘Imma Be Here Forever With You’

The artist born Abel Tesfaye said in 2025 that he'd "mastered" his alter ego and needed a new challenge.

Like a professional boxer who just can’t quit the ring, Abel Tesfaye can’t cut The Weeknd short. The singer revealed over the weekend that he’s reconsidered plans he announced last year to retire his stage persona. “It’s a headspace I’ve gotta get into that I just don’t have any more desire for,” he continues. “You have a persona, but then you have the competition of it all. It becomes this rat race: more accolades, more success, more shows, more albums, more awards and more No. 1s. It never ends until you end it.”

Tesfaye has been releasing music as The Weeknd since 2011, but last year when asked by Variety magazine to explain social media teasers for his then-upcoming Hurry Up Tomorrow album that read: “The Weeknd/ The End is Near/ 8 beautiful chapters in this story,” he said he was considering retiring the name after he wrapped up his already-on-the-books commitments.

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