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Alvvays' 'Archie, Marry Me' Certified Gold Ten Years After Release

The soaring single helped the band become an international breakout in 2014, and now it's their first gold certification — indicating it has moved 0.5 million units in the U.S. — as confirmed by the Recording Industry Association of America.

Alvvays
Alvvays
Norman Wong

Hey, hey: Archie's gone gold.

The breakout single from Canadian indie band Alvvays' first record, "Archie, Marry Me," has been certified gold by the Recording Industry Association of America. That means it's moved 500,000 digital units, either in downloads or on-demand streaming, becoming the band's first single to do so — ten years after its release.


With its breezily anthemic chorus and its perfect encapsulation of young longing, "Archie, Marry Me" helped launch Alvvays onto the international stage in 2014. The group's dreamy debut album was jam-packed with hooks, and "Archie" immediately caught on, a half-ironic ode to marriage embraced by ambivalent millennials everywhere.

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The band went on to release two more acclaimed records, earn a pair of Junos and a Grammy nomination, and play festivals like Coachella and Glastonbury, becoming one of the few Canadian indie bands of the last decade to see sustained popularity on the international stage.

They marked the tenth anniversary of their self-titled debut earlier this year with a special vinyl-only reissue. The RIAA certification gives them more reason to celebrate, with label Polyvinyl sharing the achievement on Threads. Technically, a tenth wedding anniversary is celebrated with tin, not gold, but Archie never seemed like the traditional type to begin with.

Alvvays isn't the only Canadian artist to hit a major certification milestone this year. PartyNextDoor was named the top artist-songwriter for Q2 of 2024 by the National Music Publishers Association, thanks to his 16 RIAA certifications between April and June, including diamond certification for the Party-written Rihanna hit "Work."

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Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​
FYI

Executive of the Week: Justin West of Secret City Records on the Secrets of Independent Music Success​

The man behind one of Canada's most successful indie labels talks about the late-blooming success of French-language streaming record-holder Patrick Watson, why he builds long-term relationships with artists, and why it's important for the indie sector to work together.

Justin West is a leader and advocate in Canada’s independent music scene, but he didn’t plan it out that way. When he started his record label Secret City Records in Montreal in the mid-2000s, it was out of necessity. He had met an artist he loved and wanted to build a career with, and the label was a means to do it. That artist was Patrick Watson, and 20 years later he — and Secret City — are more successful than ever.

West — a multiple time Billboard Canada Power Player – leads one of the biggest indie labels in Canada while also advocating for the sector on multiple boards both locally and internationally. When we speak to him for this Executive of the Week interview, he’s just returned from Banff for the National Summit on Artificial Intelligence and Culture, and is a central figure in discussions around the Online Streaming Act and collective negotiations with online streaming platforms.

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